Digital Media Executive Lisboa

What good is an
- winning media strategy if not targeted to you? At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, programs and gaming. We bring a cohesive,
- channel solution to increase performance for every brand we touch.

Job Description

• Paid search
• Paid social
• SEO
• Commerce
• Affiliate Marketing

We develop strategic performance marketing ecosystems.

• Paid search
• Paid social
• SEO
• Programmatic
• Commerce
• Affiliate Marketing

We create and activate media partnerships and investments.

• Media supply chain diversification
• Multicultural market research and activation
• Scalable media buying
• Micro-influence strategy and activation

We Create Media-led Experiences.

• Intelligent content
• Voice and assistant management
• Conversion rate optimization

Responsibilities

• Definition of the Digital Marketing strategy: identification of objectives, definition of audiences, identification of channels and buying types, investment split, definition of KPIs, definition of value propositions, creative contexts and conception of the strategic approach.
• Setup, implementation and structuring of campaigns on the different platforms: Google, Meta, Tik
  Tok and other existing biddable platforms.
• Monitoring/optimization of digital marketing campaigns considering the defined KPIs.
• Reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data.
• Client Management: managing relationships with different teams and clients (national and international).

Qualifications

• Minimum of 1 year of experience in implementing, monitoring, optimizing and reporting on Digital Marketing campaigns.
• Proven experience in using tools related to Digital Marketing (namely Meta Business Manager and Google Ads) as well as Office tools (Microsoft Office Excel, Microsoft Power Point, etc).
• Ability to organize and meet deadlines, proactivity and team spirit.
• Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration and Conversion).
• Bachelor's Degree in Management and/or Marketing degree (preferred).

Benefits & Perks

• Agile work environment
• 22 days of holidays + 3 wellness days + Birthday day off
• Healthcare insurance for you!

Inclusion & Diversity

We value the strength diversity brings to our business and are working to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community's race and gender equality campaigns. We are happy to discuss all approaches to working for all our roles – we can't promise we will offer you everything you want or need but we do promise to discuss it with you openly and honestly.

If you have any reasonable adjustment needs arising from a disability or medical condition to participate in the recruitment process, please discuss this with the recruiter who contacts you.

Location

Lisbon

Brand

Carat

Contract Type

Permanent

Time Type

Full time

Seniority level

Entry level

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services