Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area

Digital Programs Marketing Specialist – Regional (EMEA) – Lisbon

Pager
Duty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately
- thirds of the Fortune 100, Pager
Duty is essential for delivering always‑on digital experiences to modern businesses.

We’re creating our first in‑region Digital Programs specialist role dedicated to EMEA. You’ll partner closely with Global Performance Marketing to localize and optimize global campaigns, and you’ll own net‑new regional digital initiatives tailored to local topics, sensitivities, languages, and regulatory requirements.

Key Responsibilities

• Localize and optimize global digital programs for EMEA
  • Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages.
  • Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events.
  • Stay aligned to global campaign calendars, content drops, and asset updates.
• Build and run regional digital programs
  • Plan and execute EMEA‑specific programs across search, paid social, display, landing pages, email and nurtures.
  • Create local digital events (webinars, livestreams) in‑language or market‑specific (e. g. , UK, FR, DE, ES) including regulatory topics.
  • Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency.
• Support optimisation of regional websites
  • Work with Global Web and content teams on local language webpage optimisation.
  • Create market‑relevant content (webpages, assets, blogs, etc. ) to enrich and augment local relevance, reach and searchability of PD websites and content.
• Manage Regional Direct Mail Programs
  • Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go‑to‑market plans.
  • Search, evaluate, and test vendors that perform well for the local markets.
• Performance Analytics – measure, test, learn, and iterate
  • Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners.
  • Track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data‑driven recommendations and actionable changes to improve lead‑to‑pipeline conversion.
  • Ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce).
• Cross‑functional partnership
  • Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales.
  • Coordinate with country field teams around priority accounts and events.

Basic Qualifications

• 2–4+ years of B2B Saa
  S digital marketing with a demand‑gen focus (pipeline vs. brand‑only).
• Hands‑on with Google Ads and Google Analytics; strong understanding of Linked
  In paid social.
• Experience designing and executing A/B tests and optimizing to CPL/pipeline goals.
• Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution.
• Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines.
• Strong communication, autonomy, and collaboration skills across global and regional stakeholders.
• Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy.

Preferred Qualifications

• Experience localizing programs for EMEA markets (UK, DE, FR, ES) and awareness of regional sensitivities/regulations.
• Multilingual (e. g. , French, German, Spanish) or proven experience producing language‑specific campaigns.
• Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks.
• Comfort using AI tools (for ideation, first‑draft copy, analysis) in daily workflows.
• Knowledge of Wordpress, Demandbase and Google Analytics.

Where we work

Pager
Duty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in certain regions (see details above).

What We Offer

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity
  
  ESPP (Employee Stock Purchase Program)
  
  Retirement or pension plan
  
  Generous paid vacation time
  
  Paid holidays and sick leave
  
  Dutonian Wellness Days & Hibernation
  Duty – companywide paid days off in addition to PTO
  
  Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non‑pregnant parent (some countries have longer leave standards and we comply with local laws)
  
  Paid volunteer time off: 20 hours per year
  
  Company‑wide hack weeks
  
  Mental wellness programs
  
  Eligibility may vary by role, region, and tenure

Equal Opportunity Employer

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Duty is an equal‑opportunity employer. Pager
Duty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand Pager
Duty's Privacy Policy.

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Duty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs.

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Duty uses the E‑Verify employment verification program.