Digital Shelf Specialist Lisboa

Digital Shelf Specialist
Lisboa
Lisboa, Lisboa, Portugal

The Digital Shelf Specialist is responsible for driving a successful
- up and global
- out of the digital shelf tool and for reporting on digital shelf performance. This role plays a critical part in supporting markets to drive
-
- class execution across key
- retailers by leveraging insights related to Amazon 1P/3P sales & share, pricing, as well as digital shelf: availability, content, rating & reviews, search, banner visibility.

Key responsibilities:

Digital shelf tool
- up &
- out across markets

Coordinate with digital shelf vendor and local teams to ensure successful
- up: compiling local inputs, confirming list of users, reviewing categories x brands…

Test and validate scorecards, reports, and new features to ensure that they are aligned with Wella requirements, ahead of
- live

Manage communication, meetings, and action plans with vendors and markets to ensure
- out per timelines

Digital shelf performance monitoring & analytics

Set up digital shelf dashboards and scorecards that fit the needs of our client stakeholders (beyond standard dashboards that will be
- defined by the vendor)

Ensure market scorecards are aligned with global KPIs and targets and review any exception requests by markets (e. g. , adjusting Rating & Reviews targets for a specific
- retailer…)

Collect and review users' inputs/ feedback about the tool to drive continuous improvements in partnership with the vendor and monitor market engagement (attendance, adoption…)

Supporting markets to drive
-
- class execution

Coordinate with vendor to ensure insights are fit for use for local teams and aligned with business priorities: e. g. , covering new launches, priority
- retailers for monthly insight sessions

Work closely with global teams to support markets with help needed (e. g. , brand search keyword inputs)

Conduct audits and leverage insights to identify opportunities across Content, Availability, Rating & Reviews, and Search. Follow up with markets to ensure action plans are being implemented with
- retailers and ensure digital shelf best practices are implemented across markets

Qualifications:

Bachelor’s degree in Marketing, Business, Digital Commerce, or related field.

2+ years of experience in digital shelf management, e
Commerce, or digital marketing, ideally within the beauty or CPG industry.

Strong project management and stakeholder engagement skills.

An analytical mindset with attention to detail and a passion for digital.