Director Of Loyalty Product

Director Of Loyalty Product
Setúbal
Setúbal, Setubal, Portugal

Product Director - Loyalty

Founded in 2013, Indie Campers has revolutionized the road trip experience, offering flexible and customizable Recreational Vehicle (“RV”) travel options through its
-
- use platform and network of more than 80 locations across 23 countries worldwide. The Company envisions becoming the world’s #1 road trip platform. Headquartered in Lisbon, Portugal, Indie Campers has more than 500 employees across the globe and intends to continue to invest significantly to strengthen and grow its team

Role Overview

As Product Director – Loyalty , you will own the strategy, design, launch, and ongoing operation of the company's loyalty ecosystem. You’ll lead a
- functional product team to build a tiered,
- accretive program that increases frequency, retention, and CLV , spanning benefits (points, credits, tier perks), partner earn/burn, lifecycle CRM, and
- channel experiences (web, mobile, onsite). You combine product leadership with lifecycle economics, experimentation, and operational excellence.

Responsibilities;

• Define the
  -
  - end Loyalty strategy (vision, tiers, earn/burn economics, elite benefits, partner models), tied to CLV and margin targets.
• Lead a
  - functional team to deliver the Loyalty platform (ledger, rules engine, entitlements, identity), integrated with checkout,