Donor Acquisition & Campaign Coordinator Lisboa

Donor Acquisition & Campaign Coordinator
Lisboa
Lisboa, Lisboa, Portugal

 (*) Candidates who do not submit a motivational letter, will not be considered.

About UNICEF

UNICEF is the world’s leading children’s rights organization, working for children in 190 countries to save lives, defend rights, and help fulfill their potential. We are funded entirely by voluntary contributions and are committed to making a lasting difference for children.

Job Purpose

UNICEF Portugal is looking for a
- driven and creative professional to coordinate donor acquisition and reactivation campaigns that inspire people to support children.

As Donor Acquisition & Campaign Coordinator, you will lead
- channel campaigns across DRTV, cold outreach, lead conversion, and reactivation, designed to attract new supporters,
- engage past donors, and maximize the impact of every campaign.

Key Responsibilities

Campaign Planning & Execution

• Develop, coordinate, and implement
  - channel donor acquisition campaigns, including DRTV (Direct Response TV), cold outreach, digital lead conversion, and donor reactivation.
• Ensure all campaigns align with fundraising goals, timelines, budgets, and organizational priorities.
• Coordinate with external vendors and internal teams to guarantee campaigns are delivered efficiently and on schedule.
• Maintain accurate project plans, campaign calendars, and performance tracking dashboards.

Briefing & Creative Alignment

• Partner with the Marketing team to translate fundraising goals into creative briefs and compelling campaign assets.
• Adapt content and messaging to ensure relevance across target audiences and specific channels.
• Review and approve campaign assets for clarity, brand consistency, and compliance with UNICEF’s guidelines and fundraising standards.
• Support the development of donor journey flows that connect acquisition and retention goals to ensure a continuous and engaging supporter experience.

Data Analysis & Optimization

• Monitor and analyze campaign performance metrics (conversion rates, average gifts, donor acquisition costs, ROI).
• Conduct A/B tests on messaging, channels, and targeting to optimize campaign effectiveness.
• Provide actionable insights and recommendations for continuous improvement.
• Maintain accurate records of results, learnings, and performance trends for future campaign planning.

Stakeholder Collaboration & Integration

• Work closely with Donor Acquisition and Donor Success teams to ensure seamless donor experiences across the acquisition and retention lifecycle.
• Act as the operational bridge between Marketing, fundraising operations, and external partners.
• Share campaign insights and feedback with the team to strengthen strategy, storytelling, and segmentation.
• Support donor engagement initiatives and events that connect campaigns to broader supporter journeys.

Qualifications and Competencies of a Successful Candidate

WHO YOU ARE  

• You are a proactive,
  - savvy communicator who combines strategic thinking, strong project management, and a passion for
  - driven communication.
• You thrive on turning ideas into action, bringing together creativity, analytical thinking, and flawless execution to deliver measurable results for a mission you believe in.
• You are a team player with a collaborative mindset and attention to detail.

YOUR SKILLS & EXPERIENCE 

• Degree in Business, Marketing, Communications or related field (or equivalent experience).
•  3–5 years of
  - on experience in campaign management, fundraising, or direct marketing.
• Additional training in digital acquisition, media planning, or fundraising is a plus.
• Solid understanding of direct response channels (DRTV, telemarketing, digital).

What We Offer

• Hybrid work model with flexibility.
•  A sustainable office environment.
• Additional vacation days and a special day off for your birthday.
• Flexible afternoons for family time.
• Fresh fruit in the office.
• Health insurance.
• A dynamic,
  - driven culture with opportunities for professional growth.

Values

UNICEF’s work is guided by the values of Care, Respect, Trust, Integrity, Accountability, and Sustainability. We are committed to upholding these values in all that we do.

UNICEF has a
- tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will undergo rigorous reference and background checks and are expected to adhere to these standards and principles.

How to Apply

If you are passionate about this opportunity and meet the qualifications, please send your motivational letter* and resume to recrutamento@unicef. pt with the reference DAC-2025, until 20/10/2024. Selected candidates will be contacted within three weeks.

 (*) Candidates who do not submit a motivational letter will not be considered.