E2E Shopper Strategist Lisboa

E2E Shopper Strategist
Lisboa
Lisboa, Lisboa, Portugal

Location: Lisbon , Portugal

Last Updated: 7/2/2025

Requisition ID: 10963

Who We Are:

At VML, we are a beacon of innovation and growth in an
- evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30, 000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver
-
- end solutions that result in revolutionary work.

Who We're Looking For:

An E2E (End-to-End) Shopper Strategist that develops and implements strategies to influence shopper behavior across all touchpoints of the customer journey, from initial awareness to
- purchase.

This role involves using
- driven insights to create seamless and effective shopping experiences, optimizing both online and offline channels. And involves understanding shopper behavior, crafting targeted campaigns and collaborating with various teams and external partners to optimize the shopper journey to drive sales.

Responsible for the
-
- end executional delivery of Shopper Marketing campaigns. Each campaign will be customer
- led, creatively excellent and delivered with maximum operational efficiency.

In essence, the E2E Shopper Strategist is a key driver of sales growth by ensuring that marketing efforts are effective at every stage of the shopper's journey, from initial awareness to final purchase.

What You'll Do:

• Strategic Planning: Develop and execute
  -
  - end shopper marketing strategies aligned with business objectives, focusing on influencing shopper behavior.
• Customer Journey Mapping: Design and optimize the complete customer journey across various channels, ensuring a consistent and positive experience.
• Data Analysis: Leverage data and analytics to understand shopper behavior, identify opportunities for improvement, and measure campaign effectiveness.
• Cross-Functional Collaboration: Work closely with marketing, creative, strategy, product development, and other teams to ensure alignment and seamless execution.
• Innovation: Stay
  -
  - date on emerging trends and technologies, identifying opportunities to enhance the shopper experience. As much in brick and mortar, as
  - commerce.
• Performance Monitoring: Track key performance indicators (KPIs), analyze results, and make
  - driven recommendations for optimization.

What You'll Need:

• Strong analytical skills: Ability to analyze data, identify trends, and translate findings into actionable insights.
• Experience in E2E brand architecture and customer journey mapping: Proven experience in recommending the touchpoints and channels and also designing and optimizing customer journeys across the total ecosystem.
• Understanding of digital marketing: Knowledge of various digital marketing channels and their role in the shopper journey.
• Excellent communication and presentation skills: Ability to clearly communicate strategic recommendations and project updates to stakeholders.
• Ability to work
  - functionally: Proven ability to collaborate effectively with different teams and stakeholders.
• Experience in shopper marketing or related field: Experience in developing and executing shopper marketing campaigns is essential
• Strong understanding of shopper behavior and the consumer decision journey
• Proficiency in developing and executing omnichannel shopper marketing strategies

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our
Recruitment Privacy Policy. California residents should read our
California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.