Email Developer

Email Developer

Department: Business Operations

Employment Type: Contract

Location: Portugal

Description

About Algomarketing

Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and Saa
S.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution, and streamlined operations.

Visit our website to read more about us.

About Client

In collaboration with Google Marketing EMEA, Algomarketing operates a Centre of Excellence (Co
E) based in Lisbon, Portugal. The Co
E drives best practice, innovation and scalable expertise.

Overview

We are seeking a hands‑on Activation Manager / Developer to power the technical execution of Google’s DACH marketing events. This role combines email development, event technology setup, and audience activation — ensuring every campaign runs seamlessly from invitation through attendance. You’ll build and manage the tools, templates, and automations that bring events like OMR, You
Tube Festival, DMEXCO, GML, and C‑level programs to life. Working closely with the Events Audience & Data Operations Analyst and the Account Manager, you’ll translate activation requirements into efficient, scalable workflows — configuring RSVP sites, nomination forms, confirmation emails, and live accreditation tools that operate across multiple platforms. This is an execution‑driven role for someone who loves to build, test, and optimize. You’ll code dynamic, responsive communications; maintain internal booking and nomination systems (built in Apps Script); and ensure clean data flow between internal and external registration environments. Success in this position comes from technical precision, speed, and reliability — ensuring audiences receive the right messages at the right time, registration systems sync flawlessly, and every activation is delivered on time for high‑visibility DACH events.

Scope and Deliverables

Event Campaign Activation

Build and configure RSVP, nomination, and registration flows for flagship and regional events, including OMR, You
Tube Festival, DMEXCO, GML, and C‑level programs.

Manage multiple concurrent registration sites and related workflows, ensuring consistency in data collection, form logic, and audience segmentation.

Set up and QA confirmation and reminder email automations to align with registration and attendance milestones.

Tool and Platform Development

Maintain and enhance internal activation tools built on Google Apps Script — including booking systems, nomination forms, and approval workflows.

Collaborate with the Co
E DACH team to implement automation improvements, fix bugs, and streamline data handling between internal and third‑party platforms.

Execute updates to templates, components, and triggers as activation processes evolve across events.

Data Flow Integrity

Validate that data syncs accurately between internal booking systems, external RSVP tools, and email communications.

Conduct pre‑launch and post‑event checks to ensure all invite, registration, and attendance data reconciles correctly.

Support post‑event upload and close‑out processes, ensuring clean data handoff to reporting owners (One Market Calendar, KPI dashboards).

Live Event Readiness

Prepare and test on‑the‑day systems for first‑party events (e. g. , You
Tube Festival) including accreditation and check‑in tools.

Troubleshoot live activation or data integration issues in collaboration with event operations and vendor teams.

Continuous Optimization

Identify repeatable workflows and automate where possible to reduce manual setup time across event cycles.

Maintain clear documentation of activation builds, templates, and change logs for ongoing improvement and scalability.

Requirements

• 6+ years of experience in email development and operations within large‑scale marketing organizations.
• Background in email marketing, or marketing automation delivery.
• Proven experience in email campaign development using HTML, CSS, and dynamic content logic.
• Familiarity with enterprise‑level email platforms and ability to adapt to and master new proprietary tools quickly (experience with Gamma or GNP advantageous).
• Experience working with data integrations, including audience segmentation, personalization, and tagging frameworks.
• Strong understanding of email QA processes, responsive frameworks, and deliverability considerations.
• Strong understanding of audience targeting, segmentation, and data hygiene principles.
• Strong understanding of GDPR and DACH‑specific data privacy standards, ensuring compliant handling of audience and registration data across all event workflows.
• Ability to identify process inefficiencies and propose automation or workflow enhancements.
• Skilled in testing methodologies, data validation, and process documentation.

Key Responsibilities

Exceptional attention to detail and commitment to error‑free deployments. Excellent communication and collaboration skills across technical and non‑technical stakeholders. Highly organized, comfortable managing multiple concurrent projects and priorities. Curious, proactive, and passionate about process optimization and innovation.