EMEA Regional Trade & Shopper Marketing Manager Lisboa

EMEA Regional Trade & Shopper Marketing Manager
Lisboa
Lisboa, Lisboa, Portugal

EMEA Regional Trade & Shopper Marketing Manager

Join to apply for the EMEA Regional Trade & Shopper Marketing Manager role at Freudenberg Home and Cleaning Solutions.

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we make the world cleaner, healthier, and more comfortable, offering our 52, 000 employees a diverse and connected environment to thrive. Experience your own wow moments with us.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems, household, and laundry care products. Our brands include Vileda, Gimi, Wettex, and Marigold. We employ over 3, 600 people and operate a global distribution network.

Benefits

• Flexible Work Models: We support flexible work arrangements to promote professional and personal success.
• International Opportunities: Grow your career through international exchanges and global job openings.
• Meal Allowance: We provide an allowance to help make meals more affordable.
• Performance Bonus: Rewards are based on your impact and results.
• Opportunities for Career Changers: We welcome applicants without specific prior experience, focusing on willingness to grow and develop.

Location: Lisbon, Parets del Vallès (Barcelona, Spain). Hybrid work model.

Responsibilities

• Support new product development through trade intelligence, shopper research, and channel recommendations. Contribute to launch teams and
  - launch performance tracking.
• Identify and support
  - specific needs for POS materials, develop visuals aligned with brand guidelines, manage agency briefs and quotations, and share best practices across countries. Assist with category management projects, including planogram development.
• Analyze market data from sources like IRI, Nielsen, and Unify to extract insights, prepare reports, and update internal presentations.
• Handle
  - hoc market and competitive analyses, including Nielsen data consolidation.
• Monitor new product performance with the NPD tracker and analyze digital KPIs for
  - driven decisions.
• Promote best practices in promotional activities and store concepts, support local implementation, and track progress.
• Assist the RCM Senior Trade Marketing Manager in strategic direction and in overcoming
  -
  - market barriers.
• Foster sharing of trade marketing best practices within country clusters.

Qualifications

• University degree in Marketing, Economics, or related field.
• 3-4 years experience in Sales, Marketing, or Trade functions.
• Strong trade marketing knowledge, shopper research, promotional strategy, and category management skills.
• Analytical mindset with ability to identify trends and generate insights.
• Proven project management skills with a
  - oriented, proactive approach.
• Excellent communication skills for engaging stakeholders at all levels.

We are an equal opportunity employer committed to diversity and inclusion, welcoming applicants regardless of race, gender, age, disability, or other protected characteristics.

Additional Information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job functions: Sales, Marketing, Product Management
• Industry: Motor Vehicle Manufacturing

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