Franchise Marketing Coordinator Algés

Franchise Marketing Coordinator
Lisboa
Algés, Lisboa, Portugal

About Us: We are Tribute Brands – a dynamic portfolio of fitness and lifestyle concepts, designed for scalability through franchising and tech innovation. Through our brands, TRIB3 and PILAT3S, we’re on a mission to make boutique group exercise more accessible, worldwide.

The Role: You will be responsible for planning and delivering all marketing and research activities that support the global expansion of Tribute Brands. Your focus will be twofold:

1. Increasing brand visibility and lead generation across digital channels
2. Conducting market research through actionable insights and strategic investigation

This is a
- paced,
- driven role combining data, strategy and storytelling — ideal for someone who thrives on driving commercial impact and measurable results. Your responsibilities will include:

Market Research

• Conduct desk research into new countries and regions, analysing demographics, affluence, trends, competition and recent business activity.
• Prepare
  - entry briefs and decks to inform internal
  - making.
• Maintain a live database of
  - potential franchise markets and qualified leads.
• Support lead qualification by conducting discovery calls and preparing tailored
  - up materials.
• Collaborate with legal and finance to ensure alignment on regional requirements.

Marketing & Social Media

• Plan and execute marketing activity across all channels, generating leads and raising brand awareness, ensuring brand consistency across all marketing touchpoints.
• Manage the content calendar across
  - facing social media platforms.
• Maintain CRM data accuracy and contribute to pipeline performance and campaign reporting.
• Work closely with internal teams (design and brand) to develop
  - impact marketing assets that support franchise growth.

Experience

• 4+ years of marketing experience, with exposure to franchising, B2B or international growth.
• Strong analytical and research skills; confident in extracting insights from data and commercial trends.
• Excellent writing and storytelling ability, with a journalistic or commercial tone.
• Proven ability to create engaging,
  - brand content across digital platforms.
• Experience with copywriting and content production, for commercial marketing.

The person

• Strong team player with excellent interpersonal and communication skills.
• Analytical thinker with a knack for turning data into clear insights and actions.
• Detail-oriented,
  - starter with strong organisational skills and a performance mindset.
• Not afraid to roll their sleeves up and get stuck in.
• A passion for health and fitness is desired. We love team workouts and experiencing
  - on the TRIB3 & PILAT3S experience!