Freelance Performance Marketing

Freelance Performance Marketing
Viseu
Viseu, Viseu District, Portugal

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What We Do

Ovom Care is building Europe's first fertility consumer brand — combining cutting‐edge technology, best‐in‐class care, and a radically different patient experience.

We operate full‐stack fertility clinics powered by our own AI decision‐support platform that improves success rates and clinic efficiency. Our flagship clinic in Cascais, Portugal is live and growing fast — attracting patients from across Europe, the UK, and the US.

Our mission goes beyond just providing treatment — we're making fertility care:

- More successful

- More humane

- More accessible across borders

Now we're looking for someone to help bring that message to the world — and convert it into paying patients.

Your Role

We're looking for a freelance performance marketing operator who can take full ownership of our paid acquisition funnel — especially on Meta, and ideally with Google Ads and light SEO as support.

You will:

- Own Meta ad campaign creation, scaling, and optimization

- Structure and execute Google Ads campaigns (search, remarketing, display)

- Continuously test and refine ad creatives, copy, CTAs, forms, and landing pages

- Live and breathe metrics like CPL, CTR, LSR, CAC, and ROAS

- Advise on creative formats and hooks based on data — we have design resources ready to execute

Your Profile

You are a growth hacker with strong performance roots, obsessed with conversions and algorithms.

You likely have:

- 3–7 years of experience in performance marketing in DTC, health, or high‐CAC verticals

- Mastery of Meta ads (IG/FB) and Google Ads — you've scaled campaigns across markets

- An analytical brain: you think in experiments, patterns, and funnels

- A strategic eye for ad psychology: you know why people click, and why they don't

- Bonus: Experience in out‐of‐pocket healthcare, medical tourism, or fertility

You don't need hand‐holding. You move fast, ask sharp questions, and care about ROI.

What We Offer

A remote freelance role (starting ~10‐15h/week), with flexibility and full ownership.

About Us

We are an equal‐opportunity employer and value diversity. We consider all applications equally regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. We strongly encourage individuals from groups traditionally underrepresented in tech to apply, and we can help with immigration.

Seniority Level

Mid‐Senior level

Employment Type

Part‐time

Job Function

Marketing

Industries

Medical Equipment Manufacturing

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