German Speaking Optimization Specialist Lisboa

German Speaking Optimization Specialist
Lisboa
Lisboa, Lisboa, Portugal

We are seeking a

Digital Marketing Optimization Specialist

to become a valuable member of our growing team in Lisbon. This role is designed for professionals with a passion for

data-driven
- making, online advertising, and campaign optimization

. As part of our optimization project, you will work closely with
- value customers, helping them maximize the effectiveness of their digital marketing strategies.

You will be responsible for implementing and
- tuning online advertising campaigns, primarily focusing on

Google Ads

, but also extending to

social media platforms

such as Facebook and Tik
Tok. The ideal candidate has a strong analytical mindset, enjoys working with numbers and trends, and has a deep understanding of

digital performance metrics

and

key performance indicators (KPIs)

.

This position provides a unique opportunity to

gain
- on experience with Google's ecosystem

, work in an international environment, and directly impact client success through
- driven optimization.

Key Responsibilities

As a Digital Marketing Optimization Specialist, your main responsibilities will include:

• Campaign Optimization & Strategy
• Implement and monitor optimization strategies to continuously improve advertising performance.
• Adjust bids, budgets, and targeting approaches based on client objectives and market dynamics.
• Create tailored
  
  keyword packs, ad copy suggestions, and bid strategies
  
  that align with client goals.
• Campaign Execution
• Manage and execute online advertising campaigns with a focus on
  
  Google Ads
  
  , and complement with campaigns on
  
  Facebook Ads, Tik
  Tok Ads, and You
  Tube
  
  when applicable.
• Utilize advanced campaign settings such as
  
  Google Search Network (GSN), Mobile Ads, and Video Campaigns
  
  .
• Data Analysis & Reporting
• Collect, monitor, and analyze campaign performance data to identify trends and insights.
• Build comprehensive reports to measure KPIs such as
  
  CTR, CPC, Conversion Rate, ROAS, and overall campaign ROI
  
  .
• Provide actionable recommendations to clients, ensuring transparency and measurable value.
• Client Collaboration & Knowledge Development
• Partner with clients to understand their objectives and translate them into optimized ad solutions.
• Stay updated on
  
  digital marketing trends, platform updates, and industry best practices
  
  .
• Continuously develop expertise in
  
  Google products and tools
  
  , ensuring clients benefit from the most advanced strategies available.

Mandatory Skills & Qualifications

We are looking for candidates who bring both technical expertise and analytical curiosity to the role:

• Experience & Knowledge
• Minimum
  
  12 months of
  - on experience
  
  in digital ad campaign management and optimization.
• Solid understanding of
  
  Google Ads
  
  ;
  
  familiarity with
  
  Facebook Ads Manager
  
  and
  
  Tik
  Tok Ads Manager
  
  is a plus.
• Technical Skills
• Strong working knowledge of
  
  Microsoft Excel
  
  , including formulas, pivot tables, and data analysis functions.
• Analytical and
  - oriented mindset with the ability to interpret large datasets into actionable insights.
• Performance Metrics
• Good understanding of
  
  digital marketing KPIs
  
  , including impressions, clicks, CPC, CTR, conversions, and ROAS.
• Ability to evaluate results against benchmarks and propose
  - driven adjustments.
• Soft Skills
• Strong communication skills with the ability to explain complex results in a clear and
  - friendly manner.
• Self-motivated, organized, and able to manage multiple projects in a
  
  
  - paced, international environment
  
  .
• Team-oriented with a collaborative mindset.

Recruitment Process

Our structured recruitment process is designed to evaluate both your technical abilities and cultural fit:

1. Initial Screening
   
   – Review of CV and initial background evaluation.
2. WLA + Excel Assessment
   
   – Written Language Assessment and technical Excel test to assess analytical and reporting skills.
3. Operations Round
   
   – Interview with the operations team to assess
   - specific knowledge and practical expertise.
4. HR Interview
   
   – Final stage covering soft skills, career goals, and cultural alignment with the company.

Compensation & Benefits (C&B)

• Annual Base Salary:
  
  €23, 000 gross
• Estimated Monthly Compensation:
  
  €2, 356 gross (including allowances and premiums)
• Language Premium:
  
  €3, 240 per year
• Meal Allowance:
  
  €7. 63 per working day (net, paid via meal card)
• Transportation Bonus:
  
  €720 per year
• Yearly Target Bonus:
  
  5% of gross base salary, based on performance targets
• Insurance Coverage:
  
  Comprehensive
  
  Health & Life Insurance package
  
  , including coverage for
  
  spouse and children

Relocation Support

(for candidates relocating from outside Continental Portugal)

We provide extensive support to ensure a smooth relocation process:

• Administrative Support:
  
  Assistance with Portuguese documentation (NIF, NISS).
• Housing Assistance:
  
  Guidance in finding suitable accommodation in Lisbon, tailored to individual needs.

• Relocation Bonus Options:

• €2, 500 gross (for candidates relocating from outside Portugal).
• €1, 500 gross (for candidates relocating within Portugal to Lisbon).

This role offers a chance to build a

long-term career in digital marketing

, develop advanced expertise in

ad optimization

, and work in a collaborative, international team setting. If you are eager to grow, thrive in analytical
- solving, and are passionate about digital advertising, we encourage you to apply.

Would you like me to make this even more

attractive for candidates

by adding a section about

career growth opportunities and training

(e. G. , certifications, internal promotions, access to Google training)?