Global Shopper Marketing Manager Lisboa

Global Shopper Marketing Manager
Lisboa
Lisboa, Lisboa, Portugal

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Who We Are:

At VML, we are a beacon of innovation and growth in an
- evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30, 000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver
-
- end solutions that result in revolutionary work.

Global Shopper Marketing Manager - VML Lisbon

Winning at the POS with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers. The effectiveness of shopper marketing is therefore fundamental for brand growth and will focus on driving recruitment and premiumization across the different shopper missions and consumer. This involves collaborating with different customer and consumer marketing teams at our clients. The core focus of the role is to develop programs that trigger purchase of our client brands over their competitors. This involves the development of
- winning programs to inspire customers to implement and consumers to purchase and consume, building effective relationships to invest in the right areas to drive growth.

In This Role You Will:

1. Deploy the brand marketing strategy defining the shopper elements in a consistent and inspirational ecosystem for the consumer/shopper throughout all the touchpoints of the path to purchase.
2. Ensure the programmes fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
3. Develop the best activations and mechanics that trigger purchase of our clients' brands, driving growth for our customers.
4. Work with the new occasions' mindset to build activations based on shopper/consumer behaviours per occasion.
5. Inspire teams and customers around a big
   - driving idea.
6. Develop
   -
   - market shopper tools to engage consumers in new ways.
7. Ensure continuous evolution and improvement of activation programs.
8. Implement robust ME&I to understand behaviour change and financial drivers.

About You:

• 5+ years of relevant marketing/customer marketing experience.
• A proven track record in creating marketing programs.
• Strong creative judgement and experience in
  - winning work.
• Strong commercial understanding of customers and shoppers.
• Ability to influence within client organizations.
• Experience working with key customers and inspiring agencies.
• Data-driven with the ability to extract insights.
• Team-player with excellent communication skills.

If you are passionate about shopper marketing and have the skills to drive brand growth through innovative programs, we would love to hear from you!

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid approach, with teams in the office an average of four days a week. Please discuss flexibility during the interview process.

WPP (VML) is an equal opportunity employer committed to a culture of respect and inclusion.

Additional Information:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services