Go to Market Content Manager Lisboa

Go to Market Content Manager
Lisboa
Lisboa, Lisboa, Portugal

Social network you want to login/join with:

Sword Health is on a mission to free two billion people from pain. With 67% of members achieving a
- free life and a 70% reduction in surgery intent, we are using AI Care to change lives and save millions for our 25, 000+ enterprise clients across three continents. We hold the majority of industry patents, win 70% of competitive evaluations, and have raised over $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures. Recognized as a leader in health tech innovation, we focus on attracting top talent and have experienced significant growth since our market debut in 2020. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, seeking passionate, committed, and energetic individuals to help us scale our global impact.

Joining Sword means embracing our core values: to “do it for the patients” every day, and to always “deliver more than expected” for our members and clients. This is your chance to make a significant difference on a massive scale, working alongside 900+ talented colleagues across three continents. Our mission is to build a
- free world, powered by AI and enhanced by people — accessible to all.

Role Overview

The Product Marketing Specialist/Manager will be part of the B2B growth team, reporting to the leadership team. This role involves shaping and executing
-
- market strategies, ensuring cohesive messaging across business units, and providing the commercial team with tools to drive market adoption and revenue growth.

What you'll be doing:

1. Develop and execute
   -
   - market strategies, ensuring clear positioning, messaging, and differentiation for Sword Health’s solutions;
2. Bridge the gap between business units, verticals, and the commercial team, maintaining consistent tone of voice, messaging, and market positioning across all touchpoints;
3. Equip sales teams with impactful materials, including pitch decks,
   - pagers,
   - handling guides, FAQs, and training;
4. Measure and optimize product marketing performance using
   - driven insights to improve engagement and positioning.

What you need to have:

1. 5-10 years of experience in product marketing,
   -
   - market strategy, or B2B marketing, ideally in Saa
   S, tech, or healthcare industries;
2. Proven success in launching and positioning products, developing compelling narratives, and driving measurable business impact;
3. Strong strategic and creative thinking, with the ability to craft resonant messaging while optimizing for performance;
4. Exceptional
   - functional collaboration skills to ensure alignment between marketing, product, sales, and customer success teams;
5. Strong project management skills, including managing timelines, stakeholder expectations, and deliverables across multiple teams.

Preferred Qualifications:

• A passion for creativity and innovation, with an eye for disruptive ideas;
• A proactive approach to product marketing, ensuring seamless execution and ongoing messaging optimization;
• Success in driving product adoption and market awareness through bold strategies;
• Experience working with design, content, and sales teams on integrated marketing initiatives;
• Examples of past product launches or marketing materials demonstrating measurable growth;
• Experience in technology, startup, or
  - up environments (industry-agnostic).

Benefits:

• A stimulating,
  - paced environment with room for creativity;
• A bright future at a promising
  - tech startup;
• Career development and competitive salary;
• Opportunity to work with a talented team and contribute to an innovative healthcare solution;
• Flexible, remote work environment with unlimited vacation;
• Access to health and
  - being programs (digital therapist sessions);
• Remote or hybrid work policy.

Compensation:

€55, 728 - €77, 728 annually, including base salary, variable incentives, net equity, and potential bonuses. Actual compensation depends on skills, experience, and location. Benefits are also included.