Google Ads/PPC Strategist

Google Ads/PPC Strategist
Porto
Porto, Porto District, Portugal

We are seeking a
- driven Google Ads Media Buyer to plan, launch, optimize, and manage paid advertising campaigns across Google’s advertising ecosystem. The ideal candidate has strong analytical skills, a deep understanding of PPC strategy, and a proven ability to drive ROI through
- backed
- making.

• Develop and manage Google Ads campaigns (Search, Display, You
  Tube, and Performance Max).
• Conduct keyword research, audience targeting, and competitive analysis.
• Optimize campaigns for performance, cost efficiency, and conversion growth.
• Track KPIs and prepare performance reports with actionable insights.
• Implement A/B tests for ads, landing pages, and targeting strategies.
• Stay current with Google Ads platform updates and digital marketing trends.
• Communication with clients and updates on performance and taking initiative to improve performance.

• Experience managing Google Ads campaigns with measurable results.
• Strong analytical and data interpretation skills.
• Proficiency with Google Ads, Google Analytics, and related tools.
• Knowledge of conversion tracking, attribution models, and bidding strategies.
• Excellent communication and
  - solving abilities.