Growth & Acquisition Manager

Growth & Acquisition Manager
Madeira
Funchal, Madeira, Portugal

Responsibilities

Paid Media & Performance

• Manage and scale paid acquisition channels (Meta, Tik
  Tok, Google, You
  Tube, influencer performance ).
• Execute structured testing frameworks (creative, bidding, audiences, funnels).
• Optimize CAC/ROAS through event-based optimization, segmentation, and creative iteration .

Tracking, Data & Attribution

• Implement and maintain complete conversion tracking (GA4, GTM, CAPI,
  - side, pixel events).
• Improve signal quality , activation event tracking, and attribution accuracy.
• Develop dashboards and reporting for CAC, activation, retention, and LTV .

Full-Funnel Growth

• Manage and execute SEO initiatives: content optimization, keyword research, technical hygiene checks , and ongoing improvements.
• Support website and landing page performance through CRO and A/B testing .
• Optimize acquisition funnels
  -
  - end (ads → LP → onboarding → activation).

 Lifecycle, Retention & Virality

• Build and maintain email/SMS/on-platform automation , onboarding journeys, and referral loops.
• Run experiments to improve activation, engagement, and retention .

Partnerships & Influencer Growth

• Manage
  - oriented creator acquisition and influencer programs .
• Support scalable processes for ambassador and
  - style initiatives.

AI-Driven Optimization

• Use AI to enhance audience modeling, creative iteration, predictive scoring, funnel insights .
• Leverage automation tools (Mutiny, Clay, Jasper, etc. ) to accelerate experimentation.

Cross-Functional Collaboration

• Collaborate with product, engineering, and data teams to refine onboarding and retention loops.
• Bring insights from growth experiments into product and roadmap decisions.

Skills & Experience

• 3–5 years in growth, paid acquisition, or performance marketing roles.
• Strong
  - on experience in paid media , with the ability to manage complementary growth channels.
• Practical experience in SEO execution : keyword research, content optimization, and basic technical improvements.
• Proven ability to drive CRO, funnel optimization, and experimentation
  -
  - end.
• Expertise in GA4, GTM, CAPI,
  - side tracking , and attribution methodologies.
• Highly analytical and
  - driven, with strong experimentation rigor.
• Experience with AI and marketing automation tools .
• Ability to combine creative thinking with operational excellence to build scalable growth systems .