Growth & Acquisition Manager

Growth & Acquisition Manager
Lisboa
Lisboa, Lisboa, Portugal

Responsibilities
Paid Media & Performance
Manage and scale paid acquisition channels (Meta, Tik
Tok, Google, You
Tube, influencer performance). Execute structured testing frameworks (creative, bidding, audiences, funnels). Optimize CAC/ROAS through
- based optimization, segmentation, and creative iteration. Tracking, Data & Attribution
Implement and maintain complete conversion tracking (GA4, GTM, CAPI,
- side, pixel events). Improve signal quality, activation event tracking, and attribution accuracy. Develop dashboards and reporting for CAC, activation, retention, and LTV. Full-Funnel Growth
Manage and execute SEO initiatives: content optimization, keyword research, technical hygiene checks, and ongoing improvements. Support website and landing page performance through CRO and A/B testing. Optimize acquisition funnels
-
- end (ads → LP → onboarding → activation). Lifecycle, Retention & Virality
Build and maintain email/SMS/on-platform automation, onboarding journeys, and referral loops. Run experiments to improve activation, engagement, and retention. Partnerships & Influencer Growth
Manage
- oriented creator acquisition and influencer programs. Support scalable processes for ambassador and
- style initiatives. AI-Driven Optimization
Use AI to enhance audience modeling, creative iteration, predictive scoring, funnel insights. Leverage automation tools (Mutiny, Clay, Jasper, etc. ) to accelerate experimentation. Cross-Functional Collaboration
Collaborate with product, engineering, and data teams to refine onboarding and retention loops. Bring insights from growth experiments into product and roadmap decisions. Skills & Experience3–5 years in growth, paid acquisition, or performance marketing roles. Strong
- on experience in paid media, with the ability to manage complementary growth channels. Practical experience in SEO execution: keyword research, content optimization, and basic technical improvements. Proven ability to drive CRO, funnel optimization, and experimentation
-
- end. Expertise in GA4, GTM, CAPI,
- side tracking, and attribution methodologies. Highly analytical and
- driven, with strong experimentation rigor. Experience with AI and marketing automation tools. Ability to combine creative thinking with operational excellence to build scalable growth systems.