Growth Marketing Manager Porto

Growth Marketing Manager
Porto
Porto, Porto District, Portugal

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As a Growth Marketing Manager at Rovo Group, you will be a strategic and
- on leader driving customer acquisition and performance marketing across two of our expanding business units, but with a primary focus on Assembly. You’ll manage a team of specialists across SEO, paid media, content, social, and operations. You’ll work closely with our Creative team, sales, and product to craft
- funnel marketing strategies, from awareness to conversion.

Job Summary

As a Growth Marketing Manager at Rovo Group, you will be a strategic and
- on leader driving customer acquisition and performance marketing across two of our expanding business units, but with a primary focus on Assembly. You’ll manage a team of specialists across SEO, paid media, content, social, and operations. You’ll work closely with our Creative team, sales, and product to craft
- funnel marketing strategies, from awareness to conversion.

Strategy & Planning

• Develop and own the growth marketing strategy for Assembly and Index, aligned to company revenue and acquisition goals.
• Define channel mix and budget allocation for paid, organic, and
  - driven campaigns.
• Collaborate with sales and product stakeholders to translate business goals into clear marketing KPIs.

• Lead execution of
  - channel campaigns (search, social, display, email, partnerships) to drive MQLs and conversions.
• Manage and optimize paid media performance across Google, Meta, Linked
  In, and emerging channels.
• Oversee the creation and testing of landing pages, creative assets, and messaging funnels.

• Own demand generation dashboards and reporting in Hub
  Spot and GA.
• Identify levers for growth through
  - driven experimentation (A/B testing, conversion rate optimization, LTV:CAC tracking).
• Coordinate attribution modeling and lead scoring with sales operations.

• Directly manage 3-4 marketing specialists (SEO/Content, Social/Ops, Performance).
• Hire and onboard a Demand Generation Specialist (Q1).
• Partner with the Creative Director to ensure strong brand alignment and asset delivery.

Must-Have

• 7+ years of experience in growth or performance marketing, ideally in B2B or DTC ecommerce.
• Proven success driving
  - funnel growth from awareness to conversion.
• Deep expertise in paid search/social, lifecycle marketing, and SEO.
• Highly analytical and
  - oriented; fluent in Hub
  Spot, Google Analytics, Looker or similar tools.
• Comfortable leading a small team and collaborating across functions.
• Strong project management and prioritization skills.

• Experience with creative tools or generative AI platforms.

• Health insurance coverage.
• Flexible work schedules that promote
  - life balance.
• 26 vacation days per year.
• A collaborative and supportive work environment that fosters professional growth.
• Modern and
  - equipped office space in a convenient location.

As one of the leading agencies in Portugal, our reputation for excellence is a testament to our philosophy of pushing the boundaries in textile sourcing and production.

Over the years, we have brought our expertise and industry insight to 150+ apparel, fashion, and luxury clients, working exclusively with factories that share our ethos of transparency, quality, and environmental responsibility.

We believe that exceptional products require not only a deep understanding of the industry, but also an unwavering dedication to constant improvement and innovation. That's why we approach every project by leveraging our extensive network of suppliers to explore and adopt new trends in manufacturing, technology, and sustainability.

We are committed to minimising our environmental impact, supporting ethical practices, and promoting positive social change to create a more inspiring future for all.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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