Growth Marketing Manager - Lisboa

Tasks/Areas of Responsability

User Acquisition & Performance Marketing

Develop and execute strategies for acquiring new users through digital marketing channels (paid ads, organic search, social media, influencer partnerships, etc. ).
Optimize app store presence (ASO) to maximize discoverability and downloads.
Leverage data analytics to refine targeting, ad creatives, and conversion rates.

Retention & Engagement

Design and implement user lifecycle strategies to boost engagement and minimize churn.
Develop and optimize push notifications, email campaigns, and
- app messaging.
Collaborate with product teams to improve user experience and feature adoption.

Monetization & Revenue Growth

Identify and implement
- generating opportunities such as subscriptions,
- app purchases, and partnerships.
Conduct pricing analysis and A/B testing to optimize monetization strategies.
Analyze user data to understand spending behaviors and adjust strategies accordingly.

Data & Analytics

Establish KPIs and track growth metrics to assess the effectiveness of growth initiatives.
Conduct user behavior analysis to uncover insights and inform strategic decisions.
Use A/B testing and cohort analysis to optimize retention and conversion rates.

Collaboration & Leadership

Work closely with marketing, product, and development teams to align growth strategies with overall business objectives.
Manage relationships with external marketing agencies and partners.
Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Skills

Proven experience (3-5+ years) in growth marketing, product marketing, or a similar role within a digital/mobile app environment.
Strong knowledge of performance marketing channels (Google Ads, Facebook Ads, Tik
Tok, influencer marketing, etc. ).
Experience with app store optimization (ASO) and mobile growth tactics.
Hands-on experience with data analytics tools (Google Analytics, Power
BI, Mixpanel, Amplitude, or similar).
Strong understanding of user retention and engagement strategies and Product-Led Growth strategies.
Ability to run A/B tests and interpret data to make informed decisions.
Experience with
- based or freemium monetization models is a plus.
Excellent communication.
Passion for Card games is a plus! (Magic: the Gathering, Pokemon, or Yu-Gi-Oh!).