Growth Marketing Specialist - Activation

Location

Hybrid from Lisbon

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and
- led marketing solutions. We believe there is no need for a
- off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between
- driven business and
- led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance

Your Tasks

• Identify and prioritize friction points across the activation journey, in collaboration with Product and Data, to continuously improve user progression and
  -
  - value.
• Develop and execute activation and conversion strategies to help new users reach the “aha moment” and progress through key lifecycle milestones.
• Optimize onboarding and product experiences through experiments, messaging, and flow improvements that reduce friction and increase conversion.
• Design, implement and manage
  - channel activation campaigns and flows (email, in‑app, etc. ) that drive engagement and encourage trial‑to‑paid conversion.
• Create and optimize content (emails, in‑app messaging, flows, etc. ) to support both product and marketing‑led initiatives.
• Leverage behavioral and product usage data combined with insights from customer research, to deliver targeted and personalized content and experiences that help users understand and experience value quickly.
• Run experiments and analyze qualitative and quantitative insights to identify growth opportunities across activation funnels and onboarding journeys.
• Document and share learnings from experiments and activation initiatives with the Growth Activation team and wider Growth team to inform future tests and scale successful approaches.
• Monitor activation and conversion KPIs (signup-to-activation rate,
  -
  - paid conversion,
  -
  - value) and report performance with actionable learnings.
• Collaborate with Product, Design, and Data teams to align activation initiatives with product improvements and customer feedback.
• Continuously refine documentation and growth playbooks to scale successful experiments and share best practices across the organization.

You Bring

• 3–5 years of experience in growth marketing, product marketing, or conversion optimization, ideally in a Saa
  S or digital product environment.
• Proven track record in activation and conversion optimization through experimentation, funnel analysis, and onboarding improvements.
• Strong analytical skills with experience in data tools (Amplitude, Google Analytics, etc. ).
• Skilled in A/B testing, funnel analysis, and UX-driven growth.
• Proficiency with marketing automation platforms (e. g. , Hub
  Spot, Pardot).
• Deep understanding of user behavior, segmentation, and messaging frameworks.
• Ability to balance creativity with analytical rigor in
  - making.
• Excellent project management and
  - functional collaboration skills.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a
  - growing, diverse and international team of tech enthusiasts and
  - minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different
  - department projects
• Your
  - life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our
  -
  - day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget,
  - related language courses and a lot more (depending on your location) to focus on your well being

About Us

We are driven by our values #Be
Brave, #Better
Together, #Leadby
Example, #Innovate
With
Purpose, #Passion
For
Privacy, #Give
Back and #Come
As
You
Are. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They’re the heart of our company and inspire us to do our best every day. We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success. We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality. We are #Better
Together.