Growth Marketing Specialist - UKI & Nordics Lisboa

Growth Marketing Specialist - UKI & Nordics
Lisboa
Lisboa, Lisboa, Portugal

Growth Marketing Specialist - UKI & Nordics, Lisbon

About Us

Indie Campers, the
- to campervan marketplace, is on a mission to make road trips accessible to everyone. Through its digital approach and
- centric focus, Indie Campers has developed a strong booking experience and offers
- quality, affordable road trips.

With over one million nights rented and more than 300, 000 travelers from 169 countries, we provide a variety of options including
- term RV rentals,
- term campervan subscriptions, and vehicle sales.

Rooted in technology, our challenges are exciting and demanding, requiring top talent. We are expanding our team and looking for passionate individuals to join our journey.

The Role

As a Growth Marketing Specialist, you will drive regional growth by optimizing nights offered, reducing cost per night, and managing the cost of sales as a percentage of revenue. You will localize Indie’s marketing strategies, overseeing SEA, SEO, CRM, Affiliates, Partnerships, and Product for markets in UKI & Nordics (UK, Ireland, Sweden, Netherlands, Norway, Finland, Iceland). You will report directly to the General Manager.

What Will You Work On?

• Plan, create, implement, and optimize performance marketing campaigns across digital channels to maximize acquisition and results.
• Manage paid search and social campaigns on platforms like Google Ads, Meta, Tik
  Tok, and others relevant to your markets.
• Develop and execute digital media strategies, including goal setting, audience targeting, channel selection, and communication.
• Monitor and optimize campaign performance against KPIs for continuous improvement.
• Identify
  - specific opportunities and coordinate campaigns across channels.
• Help develop Partnerships and Affiliate networks in your markets.
• Optimize SEO and Product offerings specific to your markets.
• Conduct detailed reporting and analysis to inform strategy with quantitative and qualitative insights.

Who Are We Looking For?

• Bachelor's degree in Business, Marketing, Economics, or related field.
• At least 4 years of experience in Digital Marketing.
• Experience in Ecommerce or DTC companies is highly desirable.
• Strong experience in Paid Acquisition via Google Ads, Meta Ads, Tik
  Tok, Pinterest.
• Proficiency with growth and performance tracking tools.
• Understanding of SEO best practices.
• Analytical and
  - solving skills with a
  - driven approach.
• Ability to thrive in
  - paced, changing environments.
• Motivated by ownership and continuous improvement.