Growth Product Manager (m / f / d) - Activation Lisboa

Growth Product Manager (m / f / d) - Activation
Lisboa
Lisboa, Lisboa, Portugal

Location

Hybrid in Lisbon (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and
- led marketing solutions. We believe there is no need for a
- off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between
- driven business and
- led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

Are you a
- minded problem solver who thrives on unlocking user value quickly and effectively? At Usercentrics, we’re on the lookout for a ‘Growth Product Manager (m / f / d) - Activation’ to help users reach their 'aha' moment faster, increase activation rates, and significantly impact conversion.

In this role, you’ll be embedded in our
- functional Growth team, working closely with engineers, designers, data analysts, and marketers. Your mission: build and scale activation strategies that accelerate
-
- activation, personalize onboarding experiences, and drive measurable improvements in activation and onboarding conversion.

Your Tasks

• Activation Strategy: Own and optimize the activation funnel by defining clear,
  - driven strategies to reduce
  -
  - activation and increase activation rate.
• Personalized Onboarding: Build tailored onboarding experiences based on user personas, localization, and behavioral signals, leveraging AI where possible to dynamically guide users through relevant pathways.
• Experimentation: Design and run A/B tests to validate hypotheses and improve key metrics including onboarding completion,
  -
  - value, and product adoption.
• Cross-Functional Collaboration: Work
  -
  - hand with designers, engineers, marketers, and data analysts to deliver
  -
  - class onboarding and activation experiences.
• Insights & Analysis: Use both qualitative and quantitative data to uncover activation bottlenecks and identify
  - impact opportunities.
• Journey Optimization: Develop solutions to remove friction from the user journey and guide users efficiently from
  - up to first meaningful value.
• Performance Monitoring: Define success metrics for activation and continuously measure, report, and iterate on impact.

You Bring

• Proven experience in Growth or Product roles, with a strong focus on activation, onboarding, or product adoption.
• Demonstrated ability to improve
  -
  - activation and increase activation rates.
• Strong analytical skills,
  - on experience with experimentation frameworks, and a
  - driven mindset.
• Deep understanding of PLG (Product-Led Growth) dynamics and user behavior during early product use.
• Experience designing or implementing personalized onboarding flows, ideally using segmentation and localization techniques.
• Comfort with leveraging AI or automation tools to tailor user journeys at scale.
• Excellent collaboration skills across engineering, design, data, and marketing.
• A
  - starter with an entrepreneurial spirit and a drive to move fast and learn faster.
• Bonus: Experience with analytics tools like Amplitude, Mixpanel, and lifecycle messaging platforms.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a
  - growing, diverse and international team of tech enthusiasts and
  - minded who build our success story together.
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally.
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different
  - department projects.
• Your
  - life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy).
• We always remember to have fun along the way, both in our
  -
  - day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online.
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget,
  - related language courses and a lot more (depending on your location) to focus on your well being.