Head of B2C (m/f/d) Lisboa

Head of B2C (m/f/d)
Lisboa
Lisboa, Lisboa, Portugal

All Major locations in Region South West | req23841

What you will enjoy doing

• You will lead the development and implementation of our B2C digital strategy across all target markets, with a primary focus on webshop optimization, traffic generation, and conversion rate improvement.
• Moreover, you will design and execute innovative programs to enhance
  - term value creation from our existing patient base, developing deeper relationships and addressing unmet needs.
• In addition, you will build and manage a
  - performing B2C team, developing talent and establishing clear KPIs to measure success across all digital channels.
• Also, you will collaborate closely with local sales managers and country heads to ensure integration between B2C initiatives and
  - specific requirements, fostering strong strategic partnerships.
• Furthermore, you will identify and capitalize on new business opportunities through digital channels, including product expansion, service enhancements, and digital health solutions.
• Additionally, you will establish effective digital marketing strategies to expand market reach, increase brand awareness, and attract new patients to our services.
• You will oversee the
  - commerce P&L, including budget planning, expense management, and revenue forecasting, ensuring profitable growth.
• Stay current with digital trends, the competitive landscape, and regulatory requirements across all territories to ensure our digital strategy remains innovative and compliant.
• You will actively participate in digitalization and automation processes, contributing to the company's digital transformation evolution.

What makes you great

• You have a bachelor's degree; an MBA or equivalent advanced degree is highly preferred.
• Moreover, you have 8+ years of experience in digital commerce and B2C, with demonstrable success in growing B2C channels.
• You are proficient in digital marketing across multiple channels (SEO, SEM, social media, email). You possess advanced
  - commerce expertise, including platform management, conversion optimization, and digital analytics.
• In addition, experience in healthcare, medical devices, or related consumer health industries is preferred.
• You have a proven track record of developing strategies to maximize customer lifetime value.
• You have financial acumen with P&L management experience.
• You are fluent in English and at least one of the following languages: Portuguese, Spanish, French, German, or Italian.
• Are you ready to face new challenges and actively contribute to the company's digital transformation project?
• You are capable of collecting, interpreting, and using data effectively to drive digital transformation.

Why you will love working with us

At Linde, we identify with our products—whether working in the technical or medical gases business. As a company with a long tradition in the gases industry, we care about our customers,
- quality products, and most importantly, our employees. Expect a safe workplace, high safety standards, and a true commitment from our managers to safety.

What we offer you!

At Linde, the sky is not the limit. If you’re looking to build a career where your work reaches beyond your job description and benefits the people you work with, the communities we serve, and the world we live in, at Linde, your opportunities are limitless. Be Linde. Be Limitless.

This role is a
- time position based on an unlimited contract. The standard weekly working hours will be from 08:00 hrs to 17:00 hrs.

Have we inspired you? Let’s talk about it

We look forward to receiving your complete application (motivation letter, CV, certificates) via our online job portal.

Any designations used here apply to persons of all genders. The language used is for simplicity only.

Linde acts responsibly towards shareholders, business partners, employees, society, and the environment across all regions and locations worldwide. The company is committed to technologies and products that balance customer value and sustainable development.

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