Head of Creative Copy Lisboa

Head of Creative Copy
Lisboa
Lisboa, Lisboa, Portugal

Job Title:

Head of Creative Copy

Overview:

The Data & Services team is a key differentiator for Mastercard, providing the
- edge services that help our customers grow. Centered on
- driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within D&S that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging,
- thinking,
- brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

As a creative and versatile Creative Copy Lead you will develop engaging and innovative content that resonates with diverse audiences and supports client goals. You will thrive in a
- paced environment, managing multiple projects and delivering
- quality, impactful copy across various platforms, including websites, social media, and email campaigns. Your expertise will span both
- form and
- form content, with a knack for storytelling and a strong understanding of marketing principles. Experience in financial services content creation is desirable, as you will often need to simplify complex information into relatable,
- friendly narratives. If you are passionate about content creation and excel at crafting compelling messaging, we’d love to hear from you!

The Role

-You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
-The work must always be executed to the highest of standards and craft.
-You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
-Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
-You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion
-You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
-Must be
- active in bringing ideas that will help solve challenges and grow business.
-Develop holistic and memorable creative campaigns from start to finish
-Actively identify new opportunities and future trends

All About You
-Copywriting/strategist experience within a creative agency environment or for marketing purposes on client side
-Experience writing copy for direct response marketing
-Ability to concept new campaign copy in a variety of mediums
-Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are
- first
-Ability to combine conceptual creative thinking with
- quality content delivery
-Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
-Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
-Ability to interpret creative briefing documents and effectively translate into compelling content,
-Captivating presentation skills
-Provide leadership/motivation to the creative team, navigating them for a successful and comprehensive creative outcome (ideation/concept/big idea)

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