Head Of Creative Production (Non-Game Mobile Apps) Lisboa

Head Of Creative Production (Non-Game Mobile Apps)
Lisboa
Lisboa, Lisboa, Portugal

About Us

We craft the next wave of iconic
- gaming consumer apps powered by AI. We're forming a team of
- class makers who want to be on the frontier of how AI shapes billions of users' lives. Our founders led engineering teams at Meta, Google, Palantir and top startups. We're backed by
- tier VCs.

The Role

We’re looking for a visionary Head of Creative Production - Non-Game Mobile Apps to lead the creative direction of our user acquisition campaigns and branding efforts. In this foundational role, you’ll build and lead a
- performing creative team while staying
- on with design and motion graphics. You’ll shape the creative identity of our apps and collaborate
- functionally to ensure every campaign blends performance with artistic excellence.

What You'll Do

Creative Leadership & Execution (70%)

Define and own the overarching creative marketing strategy across digital channels (Meta, Tik
Tok, You
Tube, Google, etc. )

Take an active role in
- on execution as we build our dream team. Build, mentor, and manage a team of marketing artists, fostering a culture of creativity, collaboration, and excellence.

Roll up your sleeves and contribute to the production of performance marketing creatives, including motion videos, UGC-integrated ads, static assets, and branded visuals

Contribute to and oversee the creation of
- catching visuals for mobile app marketing campaigns, including motion graphics, static assets, and branding elements. Integrate UGC (User-Generated Content) with real people and AI-generated visuals to craft seamless,
- level consumer experiences.

Stay ahead of design trends, platform updates, and emerging creative styles to ensure Joyo
Labs remains at the forefront of the industry.

Ensure consistency across all consumer touchpoints, from ad creatives to app store assets

Collaboration & Optimization (30%)

Work closely with the marketing team to translate data into actionable design strategies

Analyze campaign performance and lead iterative creative testing cycles

Manage external creative vendors to ensure timely,
- quality deliverables

Educate internal stakeholders on design principles and performance creative best practices

Required Skills & Experience

Proven experience leading creative teams, in
- game mobile app environments

Strong motion graphics portfolio with performance marketing focus

Mastery of Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator)

Hands-on experience with AI creative tools (Arcads, Heygen, Captions, Runway, Eleven
Labs etc. )

Experience in competitor creative search in Meta, Tiktok ad libraries and Sensor Tower

Deep understanding of creative strategies for Meta, Tik
Tok, and Google Ads for mobile apps

Strong analytical mindset — able to interpret performance data and iterate quickly

Track record of delivering successful ad creatives that drove user acquisition at scale

Nice to Have

Branding or UI/UX design experience, storefront assets

Prior work with international creative localization

Familiarity with ASO, ASA (App Store Optimization and Apple Search Ads Keyword Analysis)

What We're Looking For

Mindset & Approach

High initiative, high ownership:

You get things done, even with ambiguity

Growth mindset:

You see challenges as opportunities to grow

Low-ego,
- drive:

Collaborative, open to feedback, and
- driven

Clear communicator:

You can explain design decisions and lead with influence

Core Requirements

Hustle, knowledge, and skill, in whatever form it comes in

Excellent communication skills :

we are not writing this because everybody else does. It really is critical that you communicate clearly and when needed. You articulate your thoughts precisely. You possess solid English proficiency, both written and verbal

Pragmatism and sense of urgency :

We seek individuals who excel at balancing speed with strategy. The ideal candidate can identify the most effective path to impact – whether that means taking a quick, practical approach or investing in a more polished solution. They combine careful consideration with swift execution, always maintaining sight of
- term goals while driving projects forward with momentum. When in doubt as to the appropriate balance between speed and sophistication, they favor the former

Resourceful and autonomous:

You thrive without
- holding. Bias toward action while maintaining quality

A creative must approach:

Every challenge with a bold, iterative mindset—blending
- driven experimentation with artistic intuition.

Working Style

We're a
- only company (ideally GMT to GMT+3)

Regular In-Person Collaboration :

We believe that forming and norming relationships in a nascent business has to include regular
- person time. We plan to meet in person every 2 months or more frequently, for one week at a time. We will arrange the logistics and pay for accommodation/travel costs, but it's important that you commit to attending these colocation weeks

Commitment to Impact :

Working too many hours doesn't guarantee success, but working too few leads to failure. We expect everyone to put in their best effort every day, but we don't expect you to work late evenings or on weekends regularly (though it does definitely happen sometimes!). We are careful to avoid burnout, but we also don't want to sugarcoat the fact that raw hours can make a huge difference in a startup

Fast-paced with changing priorities as we experiment and find
- market fit

When it's not a good fit

You want perfect
- life balance and/or
- determined working hours (e. G. 9-5) — we're an early stage startup with high ambitions. While this tends to lead to fantastic learning, achievements, and career growth, it also requires a significant commitment

You want
- defined, stable roadmap. Predictability is important to you :

as we seek the elusive product market fit and experiment, we will change priorities often

You care about your job title and hierarchy

You need lots of coaching and being told what to do

You're more focused on pixel perfection than shipping quickly :

while we value quality, we prioritize speed and iteration over perfection

What we offer

High-impact role with massive creative ownership to drive campaigns that reach millions of users

The chance to build something iconic from the ground up

Competitive salary + stock options

Top-tier teammates, tools, and workflows

Remote-first, with physical colocation every ~2 months (all expenses paid) for a week

All the tools you need to do your best work

Private Medical Insurance

Ready to lead our creative charge? Join us and help shape the next wave of breakthrough consumer experiences.