Head of E-Commerce Lisboa

Head of E-Commerce
Lisboa
Lisboa, Lisboa, Portugal

ISTO. is looking for a strategic,
- driven Head of E-commerce to lead our online growth. You will own the full digital customer journey from acquisition to retention, and from website performance to conversion optimization. This is a senior leadership role with significant ownership. You’ll report directly to the founders and have the opportunity to grow a
- performing team around you.

This role is primarily
- site at our Lisbon office, where you’ll collaborate closely with our team across design, logistics, operations, and retail. While occasional remote work may be possible, we believe that
-
- day presence is key to building, testing, and scaling ISTO. 's
- commerce function. This is not a remote role.

You Will:

• Lead and execute the full
  - commerce strategy across all digital channels and platforms
• Manage and optimize our Shopify Plus storefront including UX, content, checkout, and performance
• Lead and support running acquisition campaigns across paid social, search, and affiliates, as well as retention campaigns through email and SMS
• Analyze data, uncover insights, run A/B tests, and build a structured testing roadmap
• Track and report performance using key metrics such as CAC, LTV, AOV, and conversion rate
• Oversee product listings, pricing, and inventory coordination across markets
• Work closely with design, logistics, retail, and customer support to ensure alignment
• Manage external partners and performance agencies, and progressively build an internal team
• Help define ISTO. 's growth roadmap with digital as a core pillar
• Ensure all online work reflects our commitment to sustainability, transparency, and product integrity

What We're Looking For:

• 5 or more years of experience in
  - commerce, ideally in fashion, lifestyle or DTC
• Proven success managing digital growth through Shopify or similar platforms
• Experience with CRO tools, A/B testing, GA4, Looker or Data Studio, Klaviyo, and Gorgias
• Strong understanding of digital marketing across SEM, Meta Ads, email, and affiliates
• Fluency in Portuguese and English
• Skilled in managing agencies and coordinating across internal teams
• A mix of analytical thinking and creative instinct
• Comfortable working in a
  - paced environment with evolving priorities

Bonus Points:

• Experience with Shopify Plus, European logistics, or bridging
  - commerce with retail
• Background in a
  - oriented or
  - led brand
• Familiarity with UX/UI best practices, subscription models, or
  - country DTC operations

About ISTO.

ISTO. is a modern day essentials brand for men inspired by the slow fashion movement that focuses on quality, sustainability and ethical transparency. Our collections are produced with organic, natural & recycled materials by certified suppliers in Portugal.

We cultivate a fully transparent relationship with consumers. They know how much each product costs and what the markup is.

ISTO. does not rely on seasonal collections. We care for everyday clothes that fit our everyday needs. That is we have one single collection and try to make it permanently available. We look for fashion staples that could be better and work on those until we feel they are done perfectly. Quality over quantity.

Each new launch is carefully planned to address the real needs of men looking for the best everyday essentials. The end result is a growing collection of organic and natural materials that is made to look amazing, fit perfectly and last longer.

Our mission is to build a brand that puts people and product first. That means fair pricing, local manufacturing, and a clear supply chain. As we grow, we’re focused on scaling not just sales but also impact across physical retail,
- commerce, and operations.

How to Apply

Easy Apply on Linked
In or send
- mail to hello@isto. pt