HEAD OF MARKETING & COMMUNICATION Matosinhos

HEAD OF MARKETING & COMMUNICATION
Matosinhos
Matosinhos, Porto District, Portugal

HEAD OF MARKETING & COMMUNICATION

At Porto Business School, we take pride in our culture, entrepreneurial spirit, and capacity for innovation. More than just a business school, we are a partner in the personal and organizational development and transformation of individuals and companies. Our mission is to support
- changing journeys for individuals and organizations, working for the greater good of society. We are looking for individuals who aspire to learn and grow, and who will help us venture where no business school has gone before.

Job Summary

As Head of Marketing & Communication, reporting to the Board, you will be responsible for strengthening and expanding Porto Business School’s brand, both nationally and internationally. You will develop and execute strategies that inspire prospective students, corporate partners, alumni, and society at large – positioning PBS as a benchmark in executive education and innovation.

Who We Are Looking For

Background in Business Schools or Higher Education: Proven experience in communication and marketing, ideally from an international business school or a globally recognized education institution, with a strong focus on digital transformation in education.

International Brand Builder: Strong track record of building and scaling brands in diverse markets, leveraging digital channels and platforms to maximize global visibility.

Digital Strategist & Innovator: Demonstrated expertise in digital marketing,
- driven
- making, marketing automation, social media, and analytics to ensure measurable impact and continuous optimization.

Strategic & Critical Thinker: Able to challenge assumptions, design bold strategies, and translate them into impactful execution across both traditional and digital landscapes.

Flexible & Adaptive: Thrives in a
- paced, ambitious environment with multiple stakeholders, embracing digital agility and innovation.

Explorer + Leader: Curious, innovative, and courageous – aligned with our motto “Explore forward. Lead the Change. ”

Key Responsibilities

Define and lead the communication and digital marketing strategy to elevate Porto Business School’s global reputation.

Develop integrated
- first campaigns that attract and engage diverse audiences across international markets.

Strengthen the PBS brand in international rankings, networks, and digital thought leadership platforms.

Lead and mentor a multidisciplinary team, fostering creativity,
- driven insight, and ambition, with a strong emphasis on digital skills and tools.

Establish robust processes, governance, and digital systems (CRM, automation, analytics dashboards) that enhance efficiency and prepare the school for sustainable growth.

Collaborate closely with senior leadership, faculty, and corporate partners to communicate PBS’ vision and impact through innovative digital channels, storytelling, and content marketing.

What We Offer

The opportunity to shape the future of a leading European business school.

A platform to innovate in brand, communication, and marketing at the intersection of education, business, and society.

A dynamic and international work environment in Porto – one of Europe’s most vibrant cities.

Porto Business School is proud to be an equal opportunity employer, fostering a culture that values and respects individuality and diversity. In line with our core values, we strongly encourage applications from individuals who will contribute to and enrich our inclusive community.