Head of Marketing (Payments/FinTech, iGaming focus)

Head of Marketing (Payments/FinTech, iGaming focus)
Lisboa
Lisboa, Lisboa, Portugal

Location: Europe-based (remote, with occasional travel)
Languages: English – Must have, Ukrainian – big plus

About the Company

Our client is an international payments provider for
- growth digital industries, including i
Gaming. They are already processing millions of transactions monthly. The company’s platform is powered by advanced AI card routing for higher approval rates and fewer declines, supporting 60+ payment methods, including local APMs and crypto through Binance Pay. With teams in Africa and Latin America, the company combines global reach with local expertise and is rapidly scaling its business.

Key Value and Features:

PCI DSS compliance and secure encryption for safe transactions.

Accepts payments worldwide—through web, messengers, and social media.

60+ payment methods: local alternatives, digital wallets, and crypto.

20+ supported currencies and seamless multicurrency processing.

Open banking and Pay-by-Bank solutions to boost conversions.

Automated routing and cascading to optimize payment flows and boost merchant KPIs.

Scalable,
- ready infrastructure for
- risk,
- growth industries.

Mass payouts and flexible APIs.

24/7 support and a smart back office for streamlined operations.

Fast onboarding, fraud protection, and dedicated account managers.

Why This Matters

This is a unique opportunity to become the first senior marketing leader in a pioneering Fin
Tech company. You’ll build the marketing foundation from scratch: driving company awareness, supporting sales with inbound leads, and assembling a powerful marketing team as the company grows.

Your Mission: First 90 Days & Beyond

Launch the core “marketing machine”: update the website, set up a regular Linked
In publishing plan, showcase client stories/case studies, and drive the first inbound leads.

Brand & positioning: Define the company’s unique value proposition, tone of voice, and build an actionable brand guide.

Grow digital presence by 5x: drive SEO, content, and social efforts to grow website traffic and subscriber base by at least 5x.

Establish industry authority: deliver 4
- value materials (whitepapers, client cases, podcasts) and secure 5+ mentions in top industry media.

Conference ROI: Plan impactful participation at major events (SBC, Si
GMA, ICE) to generate 10+ quality leads and actionable
- event steps.

Start building the marketing team: Hire the first key member (content, SMM, or performance) and lay the foundations for analytics and marketing processes.

What Makes You an "A-Player":

Ownership mindset: You proactively identify problems and solve them without waiting for instructions.

Strategic thinking: You analyze the Fin
Tech/Payments/i
Gaming market, identify opportunities, and design actionable go-to-market plans.

B2B/Fin
Tech Marketing Experience: Proven success in building a brand in Fin
Tech, payments, Saa
S, or other
- risk verticals.

Content marketing strength: You excel at writing landing pages, email sequences, white papers, and Linked
In posts that engage and get shared.

Event expertise: You know how to organize international expos or panels—handling logistics, booths, demos, and lead tracking.

Project management: You plan effectively, meet deadlines, and synchronize teams with minimal bureaucracy.

Analytics & metrics: You love data—setting KPIs, tracking funnels, measuring ROI, and optimizing campaigns based on insights.

English C1+: Fluent in presenting, handling correspondence, and building relationships with international partners.

Creativity & resourcefulness: You generate standout ideas, even with a limited budget.

Speed & adaptability: You thrive in a launch-measure-improve mode and can adapt quickly to changes.

Hands-on leadership: You are ready to get directly involved—launching paid ads, adjusting designs, and setting up campaigns—then teaching the team to do the same.

What We're Looking For:

Europe-based candidates preferred (open to remote candidates).

English fluency is a must; knowledge of Ukrainian is a significant advantage.

Why You Should Apply:

Pioneering role in a
- growth Fin
Tech company.

Ownership of marketing strategy and
- building.

High-impact opportunity to shape the future of a leading payments platform.