Head of Marketing Lisboa

Head of Marketing
Lisboa
Lisboa, Lisboa, Portugal

This role is part of our Prerender team, one of our largest brands at saas. group.

Profile Overview

As the Head of Marketing, you will report to our Director of Growth and lead our marketing function within our unified
-
- market strategy. You will be responsible for driving brand awareness, campaign execution, and lead generation while working closely with sales and partnerships teams to optimize our entire customer acquisition funnel. This role requires a strategic marketing leader who can build scalable programs, optimize conversion metrics, and contribute to our ambitious growth targets in the evolving SEO and organic discovery market.

Your responsibilities

• Execute
  - velocity marketing campaigns that generate qualified leads and support our enterprise and
  - service sales motions with technical,
  - focused content
• Own lead generation strategy and programs, including inbound marketing, content marketing, SEO, paid acquisition, and conversion optimization across the entire funnel
• Collaborate closely with sales and partnerships teams to ensure seamless handoffs, optimize lead quality, and support
  - based marketing initiatives for enterprise prospects
• Conduct market research and competitive intelligence to identify market opportunities, track competitor positioning, and inform product marketing strategies
• Partner with product team to develop compelling messaging, positioning, and
  -
  - market strategies for new feature launches and product updates
• Build and optimize marketing automation systems, lead scoring models, and attribution frameworks to improve campaign ROI and customer acquisition costs
• Create and manage technical content programs including whitepapers, case studies, webinars, and thought leadership content that resonates with technical
  - makers
• Develop
  - based marketing programs targeting enterprise prospects, working with sales to create personalized campaigns for
  - value accounts
• Manage marketing budget allocation across channels, continuously optimizing spend based on performance metrics and pipeline contribution
• Establish and monitor key marketing metrics including MQLs, SQLs, conversion rates, CAC, and pipeline velocity to drive
  - driven decision making
• Coordinate with customer success team to develop customer advocacy programs, case studies, and referral initiatives that support growth objectives

What You bring to the table

• Bachelor's degree in marketing, business, or related field; MBA preferred
• 5+ years of B2B Saa
  S marketing experience with at least 2 years in a leadership role, preferably in technical or
  - focused products
• Proven track record of building and scaling lead generation programs that directly contribute to revenue growth in enterprise B2B environments
• Strong understanding of technical SEO, web development, or developer tools markets with ability to create compelling messaging for technical audiences
• Experience with marketing automation platforms, CRM systems, and marketing analytics tools including attribution and pipeline reporting
• Demonstrated success managing
  - channel marketing programs including content marketing, paid acquisition, email marketing, and event marketing
• Strong analytical skills with experience using data to optimize campaigns, improve conversion rates, and demonstrate marketing ROI
• Experience with
  - based marketing strategies and tools for targeting enterprise prospects
• Excellent communication and collaboration skills with ability to work effectively with sales, product, and executive teams

What’s in it for You

• Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy: We’re a
  - trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
• Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
• Small & friendly team: We help each other out, have fun, and joke around.
• Our network: We are a community of entrepreneurial Saa
  S professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
• Flexible paid time off: We want you to recharge your batteries when needed.
• Learning Budget: We want you to grow your skills so we provide you with a generous budget to use for classes, conferences, books and other learning resources.

saas. group is committed to creating a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are committed to creating an inclusive environment for all employees.