Head of Marketing

Head of Marketing
Madeira
Funchal, Madeira, Portugal

Company Description

In
Play
Soft specializes in delivering scalable, innovative, and reliable i
Gaming platform solutions for casino and sportsbook operators seeking substantial and sustainable growth. Guided by a commitment to treating partners as royalty, prioritizing
- term growth, and continuous improvement, In
Play
Soft creates localized solutions for enhanced player engagement and retention.
Role Description

We're looking for a Head of Marketing to build and lead our marketing function. This is a strategic leadership role responsible for elevating In
Play
Soft's brand presence, generating qualified leads, and driving commercial growth through integrated marketing initiatives. You'll work closely with our commercial and product teams to position In
Play
Soft as the platform of choice in the Latin American i
Gaming ecosystem.
Brand Management & PR

• Develop and execute brand strategy to strengthen In
  Play
  Soft's market positioning
• Manage public relations, media outreach, and industry communications
• Oversee company presence at industry events (ICE London, SBC Summit, regional conferences)
• Build relationships with industry publications and analysts
  

• Lead content strategy across all channels (website, blog, social media, email)
• Create compelling B2B content including case studies, whitepapers, and thought leadership
• Manage content calendar and ensure consistent brand voice
  

• Design and execute inbound marketing campaigns to attract qualified leads
• Develop outbound strategies targeting operators and potential partners
• Build and optimise marketing automation and lead nurturing workflows
• Track and report on pipeline contribution and marketing ROI
  

• Build and manage the marketing function (in-house team and external agencies)
• Set marketing budgets and allocate resources effectively
• Collaborate with sales to align on lead qualification and handoff processes
  

• 7+ years of B2B marketing experience, with at least 3 years in a leadership role
• Proven track record in demand generation and pipeline growth
• Experience in i
  Gaming, fintech, Saa
  S, or related B2B technology sectors
• Strong understanding of the Latin American market
• Fluency in English; Spanish and/or Portuguese highly desirable
• Experience with marketing automation platforms (Hub
  Spot, Marketo, or similar)
• Data-driven mindset with ability to measure and optimise campaign performance
  

• Existing relationships in the i
  Gaming industry
• Experience marketing to both enterprise clients and SMBs
• Background in affiliate or partnership marketing
• Familiarity with regulatory environments in Lat
  Am gaming markets
  

• Leadership role with significant autonomy to shape the marketing function
• Opportunity to grow with a company in an expanding market
• Collaborative, entrepreneurial environment
• Travel opportunities to industry events worldwide