Head Of Performance Marketing - Mvas
Join or sign in to find your next job
Join to apply for the Head Of Performance Marketing - Mvas role at Say
Hi
5 days ago Be among the first 25 applicants
Join to apply for the Head Of Performance Marketing - Mvas role at Say
Hi
About Say
Hi
Say
Hi is the customer acquisition engine within 3Way Group, South Africa's largest
- driven marketing and lead generation company.
We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa.
Through
- driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed. Role Overview
We're looking for a highly skilled and
- on performance marketing manager, with extensive knowledge and experience in m
VAS, mobile products and subscriptions, to join our digital marketing team at Say
Hi.
This is not just a campaign management role — we need someone who has a wealth of knowledge in the m
VAS space and can build and scale
- performing acquisition campaigns
-
- end across Meta, Google, Tik
Tok, and Instagram. You'll be responsible for:
- Designing campaign
- Building and launching campaigns from
- Managing budgets and scaling
- Driving down CPAs and increasing LTVs- Transferring expertise (IP) into our team to help us scale faster
If you've run your own ad accounts, grown digital products from zero, and are obsessed with performance data — we want to hear from you. Key Responsibilities- Build and launch
- funnel paid campaigns on Meta, Google, Tik
Tok, and Instagram- Own
-
- end performance of campaigns (setup, audience, bidding, creative strategy, scaling)
- Monitor daily performance and optimize towards CPA, ROAS, and LTV
- Perform A/B testing across creative, copy, audience segments, and landing
- Provide weekly performance analysis and insights to internal
- Research competitor strategies and explore new channel
- Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital
- Advise on tracking, attribution, and analytics improvements
Requirements
Minimum 2 years experience in m
VAS, mobile products and subscription funnels is a must. Applicants without m
VAS experience will not be considered
Additional
- 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and Tik
Tok is a
- Proven ability to scale campaigns with performance KPIs (e. g. CPA, ROAS, LTV) - Deep platform knowledge — media buying is your
- Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets- Strong creative and messaging instincts — you know what hooks
- Highly autonomous, structured thinker, and able to operate in a
- paced
- Bonus: Experience working in a B2C mobile or telecom environment
What We Offer- The chance to shape and scale a
- growth digital product in the mobile services
- Access to large budgets and millions of monthly
- A
- moving,
- rich environment that values performance and
- A collaborative team culture with space for innovation and experimentation
Ready to build and scale what matters? Send your resume and portfolio (if applicable) to ******. We're looking for someone to start as soon as possible.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Business Development and SalesIndustries
Information Services
Referrals increase your chances of interviewing at Say
Hi by 2x
Sign in to set job alerts for “Head of Performance” roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr- Informações detalhadas sobre a oferta de emprego
Empresa: SayHi Localização: Viana do Castelo
Castelo do Neiva, Viana do Castelo, PortugalPublicado: 10. 7. 2025
Vaga de emprego atual
Seja o primeiro a candidar-se à vaga de emprego oferecida!