Head Of Performance Marketing - Mvas Castelo do Neiva

Head Of Performance Marketing - Mvas
Viana do Castelo
Castelo do Neiva, Viana do Castelo, Portugal

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Hi

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Hi

About Say
Hi
Say
Hi is the customer acquisition engine within 3Way Group, South Africa's largest
- driven marketing and lead generation company.

We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa.

Through
- driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed. Role Overview
We're looking for a highly skilled and
- on performance marketing manager, with extensive knowledge and experience in m
VAS, mobile products and subscriptions, to join our digital marketing team at Say
Hi.

This is not just a campaign management role — we need someone who has a wealth of knowledge in the m
VAS space and can build and scale
- performing acquisition campaigns
-
- end across Meta, Google, Tik
Tok, and Instagram. You'll be responsible for:
- Designing campaign
- Building and launching campaigns from
- Managing budgets and scaling
- Driving down CPAs and increasing LTVs- Transferring expertise (IP) into our team to help us scale faster
If you've run your own ad accounts, grown digital products from zero, and are obsessed with performance data — we want to hear from you. Key Responsibilities- Build and launch
- funnel paid campaigns on Meta, Google, Tik
Tok, and Instagram- Own
-
- end performance of campaigns (setup, audience, bidding, creative strategy, scaling)

• Monitor daily performance and optimize towards CPA, ROAS, and LTV
  - Perform A/B testing across creative, copy, audience segments, and landing
  - Provide weekly performance analysis and insights to internal
  - Research competitor strategies and explore new channel
  - Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital
  - Advise on tracking, attribution, and analytics improvements
  Requirements
  Minimum 2 years experience in m
  VAS, mobile products and subscription funnels is a must. Applicants without m
  VAS experience will not be considered
  Additional
  - 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and Tik
  Tok is a
  - Proven ability to scale campaigns with performance KPIs (e. g. CPA, ROAS, LTV)
• Deep platform knowledge — media buying is your
  - Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets- Strong creative and messaging instincts — you know what hooks
  - Highly autonomous, structured thinker, and able to operate in a
  - paced
  - Bonus: Experience working in a B2C mobile or telecom environment
  What We Offer- The chance to shape and scale a
  - growth digital product in the mobile services
  - Access to large budgets and millions of monthly
  - A
  - moving,
  - rich environment that values performance and
  - A collaborative team culture with space for innovation and experimentation
  Ready to build and scale what matters? Send your resume and portfolio (if applicable) to ******. We're looking for someone to start as soon as possible.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Information Services

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Hi by 2x

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