Head Of Performance Marketing - Mvas
About Say
Hi
Say
Hi is the customer acquisition engine within 3Way Group, South Africa's largest
- driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through
- driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.
Role Overview
We're looking for a highly skilled and
- on performance marketing manager, with extensive knowledge and experience in m
VAS, mobile products and subscriptions, to join our digital marketing team at Say
Hi. This is not just a campaign management role — we need someone who has a wealth of knowledge in the m
VAS space and can build and scale
- performing acquisition campaigns
-
- end across Meta, Google, Tik
Tok, and Instagram.
You'll Be Responsible For
- Designing campaign strategies
- Building and launching campaigns from scratch
- Managing budgets and scaling winners
- Driving down CPAs and increasing LTVs
- Transferring expertise (IP) into our team to help us scale faster
Key Responsibilities
- Build and launch
- funnel paid campaigns on Meta, Google, Tik
Tok, and Instagram - Own
-
- end performance of campaigns (setup, audience, bidding, creative strategy, scaling) - Monitor daily performance and optimize towards CPA, ROAS, and LTV goals
- Perform A/B testing across creative, copy, audience segments, and landing pages
- Provide weekly performance analysis and insights to internal stakeholders
- Research competitor strategies and explore new channel opportunities
- Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts
- Advise on tracking, attribution, and analytics improvements
Minimum 2 years experience in m
VAS, mobile products and subscription funnels is a must. Applicants without m
VAS experience will not be considered Additional requirements
- 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and Tik
Tok is a must - Proven ability to scale campaigns with performance KPIs (e. g. CPA, ROAS, LTV)
- Deep platform knowledge — media buying is your craft
- Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets
- Strong creative and messaging instincts — you know what hooks work
- Highly autonomous, structured thinker, and able to operate in a
- paced environment - Bonus: Experience working in a B2C mobile or telecom environment
- The chance to shape and scale a
- growth digital product in the mobile services space - Access to large budgets and millions of monthly customers
- A
- moving,
- rich environment that values performance and ownership - A collaborative team culture with space for innovation and experimentation
Send your resume and portfolio (if applicable) to ******. We're looking for someone to start as soon as possible.
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- Informações detalhadas sobre a oferta de emprego
Empresa: Phiture Localização: Faro
Faro, Faro District, PortugalPublicado: 9. 7. 2025
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