Head Of Performance Marketing - Mvas Faro

Head Of Performance Marketing - Mvas
Faro
Faro, Faro District, Portugal

About Say
Hi

Say
Hi is the customer acquisition engine within 3Way Group, South Africa's largest
- driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through
- driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.

Role Overview

We're looking for a highly skilled and
- on performance marketing manager, with extensive knowledge and experience in m
VAS, mobile products and subscriptions, to join our digital marketing team at Say
Hi. This is not just a campaign management role — we need someone who has a wealth of knowledge in the m
VAS space and can build and scale
- performing acquisition campaigns
-
- end across Meta, Google, Tik
Tok, and Instagram.

You'll Be Responsible For

• Designing campaign strategies
• Building and launching campaigns from scratch
• Managing budgets and scaling winners
• Driving down CPAs and increasing LTVs
• Transferring expertise (IP) into our team to help us scale faster
  
  

• Build and launch
  - funnel paid campaigns on Meta, Google, Tik
  Tok, and Instagram
• Own
  -
  - end performance of campaigns (setup, audience, bidding, creative strategy, scaling)
• Monitor daily performance and optimize towards CPA, ROAS, and LTV goals
• Perform A/B testing across creative, copy, audience segments, and landing pages
• Provide weekly performance analysis and insights to internal stakeholders
• Research competitor strategies and explore new channel opportunities
• Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts
• Advise on tracking, attribution, and analytics improvements
  
  

• 3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and Tik
  Tok is a must
• Proven ability to scale campaigns with performance KPIs (e. g. CPA, ROAS, LTV)
• Deep platform knowledge — media buying is your craft
• Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets
• Strong creative and messaging instincts — you know what hooks work
• Highly autonomous, structured thinker, and able to operate in a
  - paced environment
• Bonus: Experience working in a B2C mobile or telecom environment
  
  

• The chance to shape and scale a
  - growth digital product in the mobile services space
• Access to large budgets and millions of monthly customers
• A
  - moving,
  - rich environment that values performance and ownership
• A collaborative team culture with space for innovation and experimentation