Head of Product, Mobile/Social Porto

Head of Product, Mobile/Social
Porto
Porto, Porto District, Portugal

Overview

This role is based in Porto, Portugal, with the majority of direct reports Portugal-based. We offer hybrid working with a shared office space in Porto city centre where you can spend time with colleagues
- person, as necessary. The Mobile/Social team owns the i
OS and Android apps and Hostelworld’s unique social network. We design and deliver seamless,
- performing mobile experiences that inspire travellers to book, connect and share their journeys. Our team is responsible for the full mobile product lifecycle—from strategy and design to experimentation, analytics and continuous optimisation. We build features that enable travellers to discover destinations, join local events, and connect with
- minded adventurers in real time. Leveraging data insights, personalisation and emerging technologies like Gen
AI, we craft experiences that feel intuitive and social by design. We partner closely with Growth, Marketing, and Data Science to drive engagement, retention and revenue through innovative mobile solutions. Our mission is to make Hostelworld the
- to platform for social travel, putting community and connection at the heart of every trip.

What You’ll Do

In a nutshell , you will own the
-
- end mobile product strategy and execution—leading a team that is focused on accelerating growth, elevating our
- trip social experience, and shipping reliable,
- performing apps that travellers love.

Domain Ownership

• Define and own the Mobile/Social product vision, strategy and roadmap, aligned to company OKRs; prioritise for customer impact and commercial outcomes.
• Own the P&L levers for Mobile/Social (acquisition, activation, engagement, retention, monetisation) and partner with Finance to forecast, scenario‑plan and track ROI.
• Champion in‑trip social experiences (community, discovery, messaging, activities) that build network effects and meaningful connections between travellers.
• Elevate app quality and performance: crash‑free sessions, app start time, ANR rate, bundle size, offline resilience, accessibility and privacy by design.
• Partner with Data/AI to apply Gen
  AI and on‑device ML (e. g. , intelligent trip planning, content personalisation, relevance/ranking, safety/moderation, multilingual support).
• Ensure instrumentation, analytics and telemetry are first‑class: event taxonomy, self‑serve dashboards, causal inference and cohort analysis to inform decisions.
• Collaborate with Lifecycle/CRM on push, in‑app messaging and notifications - contextual, timely and respectful of user preferences and local regulations.
• Own the Mobile surface of our brand: work with Design/Research on design systems, usability, and inclusive experiences for a global audience.
• Partner with Growth Marketing on ASO (App Store/Play optimisation), ratings/reviews strategy and creative experimentation.
• Communicate clearly and often—from PRDs and decision memos to ELT‑ready updates; simplify complexity and create alignment across stakeholders.

People Management & Leadership

• Lead a high‑performing Mobile/Social team—set clear goals, establish operating rituals, coach managers/ICs, and hire for excellence and diversity of thought.
• Encourage a collaborative, innovative, data‑driven culture focused on continuous improvement and achieving goals.
• Effectively execute any people manager activities, including Recruitment, Performance, Development & Reward initiatives
• Inspire and guide the team to achieve their professional goals, creating a sense of purpose and pride in their work
• Be a responsible advocate for the team, ensuring their voices are heard, and their contributions are recognised and rewarded.

What We’re Looking For

Knowledge & Skills:

• Visionary yet hands‑on product leader who can articulate a compelling strategy and translate it into shipped value at pace.
• Deep understanding of Mobile growth loops, network effects, and what makes travellers choose and stay loyal to one app over another.
• Mastery of experimentation and product analytics (hypothesis design, power, guardrails, causal methods) and the judgment to know when to test vs. ship.
• Strong product sense and UX craft for mobile; familiarity with platform conventions and inclusive design.
• Comfortable working at the intersection of AI and product, framing problems where Gen
  AI/ML truly add value - and setting the right safety and quality bars.
• Excellent communicator and storyteller; able to align executives and energise teams.

Experience & Qualifications

• 7+ years in consumer product management with significant impact on i
  OS/Android apps
• 4+ years leading managers/teams.
• Proven track record scaling mobile products through activation, engagement and retention, not just feature shipping.
• Experience owning outcomes for a product line or ‘P&L levers’ and partnering with Finance on forecasting and ROI.
• Demonstrated leadership of experimentation programmes and data‑driven decision‑making.
• Fluency with modern mobile analytics and tooling (e. g. , Firebase/GA4, Amplitude/Mixpanel, feature‑flag/experimentation platforms).
• Working knowledge of the mobile stack and delivery practices (Swift/Kotlin fundamentals, CI/CD, crash/ANR monitoring), enabling strong partnership with Engineering.

Nice To Have

• Experience applying Gen
  AI/LLMs in mobile contexts (e. g. , content generation/summarisation, conversational assistance, semantic search, safety/moderation).
• Background in marketplaces, travel/OTA, social or community products.
• App Store/Play ASO experience and ratings/reviews strategy.
• Exposure to privacy‑centric measurement (ATT, SKAd
  Network) and international data/privacy regulations.
• Entrepreneurial or 0→1 product experience.

What We Offer

• Competitive salary & benefits
• Enhanced annual leave plus 3 Wellbeing Days per year
• Paid family leave (maternity, paternity, surrogacy & adoption)
• Agile working (plus a Working from Abroad Policy!)
• Support for your ongoing growth & development
• Inclusive people policies (sickness, menopause, compassionate and fertility leave)
• A chance to give back to your local community with 5 paid volunteering days

Our Behaviours

• Grow others
• Master it
• Collaborate
• Adapt
• Deliver

We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. If you don’t meet all the requirements, please consider applying if you think you can still perform the role as described.

Our vision is to be the world’s leading social travel platform. We are on a mission to help travellers find their people and create unforgettable moments together.

Since the launch of our social network in the hostelling category in 2022, Hostelworld has grown rapidly, with a vibrant community and a strong, asset‑light, cash‑generative business model.