Head of Retention Lisboa

Head of Retention
Lisboa
Lisboa, Lisboa, Portugal

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Pro Brasil

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Pro Brasil

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Joom
Pro is the first
-
- end
- border B2B marketplace. We aspire to create a new level of service in the wholesale purchasing market. We give everyone, anywhere in the world, the opportunity to order goods from factories in China easily and efficiently. After a successful launch in Brazil, we are now expanding to Mexico to bring seamless wholesale trade to new markets.

Joom
Pro is one of the key businesses of Joom, an international
- centric group of
- commerce companies founded in 2016 in Latvia. Joom Group also includes other businesses: Joom, a platform for global shopping; Joom
Pulse, a data platform that provides analytics and recommendations for marketplace sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Portugal, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.

We are looking for a dynamic and
- driven Head of Retention & Engagement to redefine our customer lifecycle. This isn't just about CRM; it's about building an unbreakable bond with our B2B clients, driving sustained engagement, and maximizing lifetime value through innovative,
- channel strategies. If you're a strategic professional with a proven track record in cultivating customer loyalty and spearheading
- impact campaigns, this is your chance to make a massive impact.

Responsibilities

• Design and implement
  - edge CRM, loyalty programs, and omnichannel reactivation campaigns across email, Whats
  App, and beyond
• Analyze complex customer data to identify opportunities, predict churn, and craft highly personalized activation and
  - engagement initiatives
• Develop compelling,
  - focused copy and content for all touchpoints, ensuring consistent brand voice and powerful messaging
• Collaborate on
  - value content like whitepapers and webinars, and execute impactful engagement initiatives around industry events and trade shows
• Implement rigorous A/B testing across all campaigns (emails, landing pages, ads) to continuously boost performance and ROI

Requirements

• 5+ years of
  - on experience leading and executing
  -
  - end B2B retention, CRM, and engagement strategies, with a strong focus on loyalty and reactivation
• Proven expertise in CRM platforms (Hub
  Spot preferred), with a track record of designing sophisticated workflows, automations, and nurturing funnels
• Exceptional copywriting skills with a knack for crafting persuasive and engaging content for diverse digital channels, including email and Whats
  App
• Demonstrated success in driving customer loyalty, implementing omnichannel strategies, and reactivating dormant users
• Strategic thinker with a proactive,
  - oriented mindset and a passion for innovative
  - solving
• Strong collaborative spirit and experience partnering effectively with sales, product, and marketing teams
• Advanced English communication skills, Portuguese or Spanish is a plus

Preferred

• A background in
  - commerce or B2B Saa
  S industries
• Experience with global markets and diverse customer bases

We offer

• Compensation package: base salary and
  - based bonuses, CLT employment
• Office-first: flexible hours with a possibility to work remotely 52 days per year, and 30 days of paid annual leave
• Care & Wellbeing: extended health insurance for the employees, their spouses, and children (including dental care), transportation and daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities,
  - sharing workshops, and a strong sense of team work

Before applying for the above position please review our Candidate Privacy Notice here: https://legal. joom.com/recruitment/Joom_Unipessoal_LDA_Job_Applicant_Privacy_Notice. pdf By responding to the vacancy, you acknowledge that you have read our Privacy notice.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

• Industries

  International Trade and Development

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