Head of Sales – Traditional Channel Lisboa

Head of Sales – Traditional Channel
Lisboa
Lisboa, Lisboa, Portugal

Purpose of the Job

To develop, maximize, and manage sales of Beko Europe Group brands in buying groups and the traditional channel in Portugal. This role is part of the sales organization of the Nº1 Appliance group in Portugal and reports directly to the Country Director.

Key Responsibilities

Drive customer portfolio strategy and ensure customer plans are prepared and reviewed during profit planning cycles (monthly/quarterly/annually)

Contribute to the formulation of strategic deployment plans, business plans, and the profit plan

Establish sales objectives by forecasting and developing annual sales quotas for buying groups and traditional channels

Align budget strategies with the Marketing Director

Build and develop strong working relationships with trade partners

Direct sales and technical support activities aligned with the overall sales strategy

Deliver sales and pricing in accordance with the budget for buying groups and the traditional channel

Implement product/market segment strategy with defined objectives and targets

Monitor market and trade conditions, and competitor activity, and adapt strategies accordingly

Ensure high levels of customer satisfaction across quality, technical support, and delivery timelines

Define sales policies, objectives, and annual plans; align TPI and commercial policies with the Marketing Director

Build and manage a
- performing, efficiently staffed sales and distribution organization

Plan and allocate sales resources within the territory

Manage and implement HR processes for the sales team

Foster a collaborative team environment and effective communication

Accountable for the Commercial SG&A Budget for buying groups and the traditional channel

Roles & Responsibilities

Grow sales of Beko Group brands within existing channels and introduce brands to strategic customers

Initiate, manage, and drive sales in line with business growth targets

Develop innovative customer value propositions to meet/exceed annual sales targets

Consolidate existing business and drive new business development

Review sales performance monthly and initiate action plans where needed

Secure new listings and manage product mix across categories and price points

Develop strong working relationships with key
- makers in each account

Drive focused promotional activity and manage funds efficiently

Collaborate with product managers for product training at local or central level

Maintain strong communication with internal departments: product, sales admin, marketing, supply chain, service

Manage a travel and meeting plan to ensure alignment and performance tracking

Provide detailed customer performance reports

Support
- term planning, budgeting, and forecasting

Utilize ERP tools for reporting, performance management, and record updates

Skills & Abilities

Leadership skills with a strong execution mindset

Customer-oriented approach

Capable of managing distributor and key customer relationships across
- channel distribution

Able to influence at multiple
- making levels

Strong communication, interpersonal, and
- building skills

High commercial and business awareness

Proficiency in MS Office and SAP

Experience

Minimum of 5 years of experience in White/Brown Goods or Electrical Consumer Durables

Proven track record managing
- performance teams