Head of SEO Odds Scanner Group

Head of SEO Odds Scanner Group
Lisboa
Lisboa, Lisboa, Portugal

Odds Scanner Group is a media and technology company active in sports and gambling markets across Latin America and the United States. Its brands include Odds Scanner, Sambafoot, Tatame , and others, delivering
- performance conversion funnels and engaging sports content. The team is global and multicultural, with offices in Malta and Lisbon and remote professionals worldwide.

Role Overview

The Head of SEO will lead organic growth and SERP domination across Odds Scanner’s
- driven portfolio in sports, casino, and betting. Reporting directly to the CEO, this role involves managing a global team of 80+ SEOs, owning growth targets, budgets, hiring, and P&L, while integrating AI-driven content systems, technical SEO excellence, and advanced link acquisition strategies.

Key Responsibilities

• Strategic: Define and execute global SEO strategy, prioritize
  - ROI keyword clusters, and establish experimentation frameworks.
• Operational: Lead and mentor SEO, content, and technical teams; build workflows; integrate AI/LLM-assisted systems; implement KPIs.
• Technical: Oversee SEO architecture, crawling, indexing, site performance; manage tool stack (GA4, Looker, Semrush, Ahrefs).
• Content & Automation: Build AI-driven content pipelines, enforce E-A-T standards, leverage LLMs for ideation and optimization.
• Link Acquisition: Design diversified
  - building strategies (PR, outreach, sponsored placements, niche edits, networks), monitor ROI and compliance.
• Financial & Commercial: Own P&L, forecast and budget, optimize spend, report ROI by market/channel, present results to leadership.

Candidate Requirements

• 7+ years of SEO experience in
  - led, affiliate, or
  - site businesses (i
  Gaming preferred)
• Proven success in SERP domination and
  - scale organic growth
• Strong expertise in technical SEO, content SEO,
  - led SEO, and link acquisition
• Experience leading senior managers and distributed teams
• Hands-on experience with AI/LLM content workflows and SEO automation
• P&L ownership or budget management experience
• Advanced analytical skills and
  - driven mindset
• Fluent English; Portuguese, Spanish, French, or Italian are a plus

Benefits

• 40 days of holidays (flexible, choose your own bank holidays)
• Hybrid and flexible working hours (Malta HQ base)
• Highly competitive salary + performance bonuses
• Private health insurance
• Gym membership or sports allowance
• Relocation package available