Insights Analyst

Insights Analyst
Setúbal
Setúbal, Setubal, Portugal

Job Purpose

Analyse media coverage using the company’s monitoring platforms to obtain valuable insights for clients. Take responsibility for the quality of the final report, ensuring compliance with
- quality standards. Continuously improve the reporting process and overall efficiency to support the company’s objectives and client requirements.

Roles and Responsibilities

Analysis and Reporting

• Accountability for delivered work: Take full responsibility for the final quality of reports, ensuring they meet client standards and expectations.
• Media content analysis: analyse media content to extract relevant insights that support clients’ business goals.
• High-quality reporting: Produce qualitative and quantitative client reports of high quality within tight deadlines. Include tables, charts, summaries, and narratives to clearly present findings.
• Continuous improvement of reports: Seek feedback from managers to continually improve the reporting process.
• Continuous improvement of workflow: Work consistently on enhancing the reporting process to improve efficiency and profitability.

Additional Duties

• Policy compliance: Adhere to CARMA’s policies and procedures, supporting the company’s mission and vision.
• Perform other
  - related tasks assigned by direct management.

Job Requirements

Education

• Bachelor’s degree in Journalism, Communication, Advertising, Marketing, Public Relations, or any related field.

Experience

• Preferably 1 year of experience in a similar role (including data analysis or market research) within marketing studies, media intelligence, or consulting firms.
• Experience in market research, analysis of exposure in traditional and social media.
• Familiarity with data visualization tools and/or dashboards, Microsoft Excel, pivot tables, etc.
• Experience in both qualitative and quantitative reporting.

Core Competencies

• Dedication
• Courage
• Intellectual curiosity
• Passion
• Compassion

Behavioural Competencies

• Attention to detail
• Analytical thinking
• Accountability and ownership
• Strong interpersonal skills
• Stress management
• Organizational commitment

Technical Skills/Abilities

• Strong knowledge of MS Office, particularly Power
  Point and Excel
• Excellent command of English and Portuguese
• Excellent report writing skills
• Data visualization skills