IT Domain Architect MarTech & Personalization (f/m/div)
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Tech & Personalization (f/m/div) role at Infineon Technologies
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Tech & Personalization (f/m/div) role at Infineon Technologies
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Do you want to shape the future of B2B digital marketing with AI-powered personalization and
- time customer journey orchestration? Join Infineon’s global IT & Digitalization team and help architect the next generation of marketing technology platforms that empower our customers – from agile startups to global leaders in decarbonization and digitalization – to bring their groundbreaking innovations to market faster. Infineon’s customers are shaping the future – developing technologies that power electric vehicles, enable smart factories, and accelerate the global shift to clean energy. As IT Domain Architect, your work will directly support these innovators by delivering smarter, faster, and more relevant digital experiences that help them succeed.
Job Description
As an IT Domain Architect for Mar
Tech & Personalization, you will be responsible for designing and evolving the digital marketing (Mar
Tech) architecture that powers Infineon’s B2B customer engagement. You will work on the IT Architecture for Customer Experience related applications in IT with focus on e
Marketing and personalization across several channels (e. g. , global
- presence,
- mails).
In your new role you will:
- Own the
-
- end architecture for marketing capabilities such as: - Journey Mapping
- Campaign Creation Management
- Real-Time Channel Orchestration
- Personalization Engines
- Next-Best-Action AI Models
- Customer Experience
- Analytics & Reporting
- Develop, maintain, and approve target architectures and roadmaps for system landscapes, including:
- Customer Data Platforms (CDP)
- Marketing Automation Platforms (MAP)
- Consent Management Systems
- Adhere to Enterprise Architecture best practices, harmonizing and optimizing components and data assets across IT landscape of applications, data privacy, security, etc.
- Ensure conformance with architectural principles and
- functional requirements (NFRs) - Assess and guide architecture demands at the epic level and
- create architecture artefacts with enterprise architects - Drive innovation by identifying tech trends and business use cases in Mar
Tech and Personalization domains - Evaluate and evolve the current architecture from static, manually configured systems to dynamic, AI-driven, and automated solutions
- Data Engineers & CDP Experts – to enable behavioral targeting and personalization
- Omnichannel Strategists & MAP Admins – to orchestrate delivery across all channels
- Enterprise Architects – to align with Infineon’s IT strategy and governance
- IT Product Owners, Tech Leads & Solution Architects – to ensure scalable implementation
- IT Security & Compliance Teams – to ensure data privacy and auditability
- IT Business Analysts & Project Managers – to translate business needs and manage delivery
As a true team player, you cooperate across boundaries, appreciate the contributions of other team members and respect their different attitudes and points of views. At the same time, you have a clear notion of how innovative IT solutions contribute to the commercial success of the company. In order to reach best results, you establish lasting relationships with your customers and listen actively to their thoughts and ideas. Furthermore, you know how to balance requirements with technical or legal possibilities – and you are able to show the added value of our available solutions.
You are best equipped for this task if you have:
- A degree in Computer Science, Information Systems, or a related field
- At least 5 years of experience in IT architecture, ideally in digital marketing, personalization or e
Commerce in a B2B environment - Proven experience with technologies such as:
- Marketing Automation Platforms: Adobe Experience Cloud, Salesforce Marketing Cloud, Eloqua
- Customer Data Platforms: Salesforce CDP & Data
Cloud, Adobe Real-Time CDP, Tealium, Segment, SAP CDP - Personalization & AI Tools: Adobe Target, Salesforce Einstein, Google Analytics, Gen
AI-based content generation - Consent & Tag Management: One
Trust, Tealium i
Q, Google Tag Manager - Content & Product Management: Adobe AEM, Stibo, Contentful, SAP PIM
- Customer Experience: Qualtrics, Hotjar
- Ad-Tech Platforms: Search Ads 360, Google Ads, Microsoft Ads, various social media ad platforms
- Integration Suites: SAP, Mulesoft, etc.
- Solid understanding of IT architecture frameworks such as TOGAF, Zachman, or similar
- Experience working in agile environments, collaborating closely with Product Owners, Delivery Leads, and
- functional teams - Strong understanding of data integration, AI/ML-driven marketing technologies,
- time orchestration, and campaign workflows - Familiarity with B2B marketing KPIs and customer journey design
- Excellent communication and stakeholder management skills
- A proactive mindset with a passion for innovation and
- centric design - Experience in the semiconductor industry or in companies that are Infineon customers (e. g. , automotive, industrial automation, Io
T, or power electronics sectors) would be a plus - Familiarity with campaign management workflows, journey mapping, and content tagging strategies
- Strong communication skills and the ability to work
- functionally with marketing, IT, and data teams - Fluency in English; additional languages are a plus
Contact:
Cláudia Rodrigues, Linked
In
#We
Are
In for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and Io
T, Infineon enables
- changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure Io
T. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?
- Welcome at Infineon Technologies Business Solutions in Porto! -
At our site you will find a range of diverse teams that have built a reputation for delivering
- quality services for all Infineon in Finance, Procurement, Human Resources, IT, Audit, Legal, Compliance, Business Continuity and Sustainability, Cyber Security, Communication, Corporate Supply Chain Logistics and Sales & Marketing. Porto is a powerhouse of ideas and solutions, a key player in the global company’s puzzle, delivering specialized services and innovative solutions.
Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come
We are on a journey to create the best Infineon for everyone.
This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more about our various contact channels.
We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.
Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.
Click here for more information about Diversity & Inclusion at Infineon.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
OtherIndustries
Semiconductor Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Computer Hardware Manufacturing
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Empresa: Infineon Technologies Localização: Maia
Maia, Porto District, PortugalPublicado: 5. 8. 2025
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