Junior Paid Media Executive

Reading Room is a leading digital agency with over 20 years of experience in delivering impactful digital experiences for clients across the public sector, membership organisations, and more. We’re part of the Rippleffect Group, with offices in the UK, Portugal, and the Philippines. We’re driven by curiosity, collaboration, inclusivity, transparency and resourcefulness – and we’re looking for someone who shares those values to join our team.

About The Role

Reading Room are looking for a Junior Paid Media Executive to build on the velocity of a very successful growth period within the team. We are looking for an ambitious paid media specialist who enjoys taking on practical challenges for a variety of clients and delivering rewarding results.

Reports to: Paid Media Manager

Contract: Full-time

Work: Hybrid, 2-3 days a week in our Central Porto office. Remote will be considered.

Overview

The Junior Paid Media Executive will support the planning, execution and optimisation of paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Linked
In, Tik
Tok and other programmatic channels. The role focuses on driving traffic, conversions and revenue through paid digital advertising while supporting senior members of the team with strategy, account set‑up and reporting.

Roles & Responsibilities

• Assist in planning, setting up and executing paid media campaigns across Google Ads, Meta, Linked
  In, Tik
  Tok and additional channels.
• Monitor and optimise campaigns in line with performance KPIs (CTR, CPC, CPA, ROAS).
• Conduct regular A/B testing on creatives, audiences and bidding strategies.
• Compile and analyse campaign performance using Google Analytics, Data Studio and platform dashboards.
• Prepare and present campaign reports, providing actionable insights to clients and stakeholders.
• Support the creation of briefs for ad creatives; collaborate with internal design/content teams.
• Stay up to date with industry trends and platform algorithm/feature changes.
• Manage campaign budgets effectively to ensure controlled pacing and delivery.
• Support senior team members with media planning, strategic development and account set‑up.
• Work with tracking tools (e. g. , Meta Pixel, Google Tag Manager) to ensure accurate measurement (at least basic level required).

ESSENTIAL SKILLS

• 2–3 years’ hands‑on experience in paid media/digital advertising.
• Working knowledge of Google Ads, Meta Ads Manager, Linked
  In and Tik
  Tok.
• Basic understanding of conversion tracking/attribution.
• Experience running campaigns across Google Ads, Meta and one additional platform.
• Understanding of audience strategies (lookalikes, retargeting).
• Strong analytical skills and ability to interpret data.
• Ability to build reports and extract insights.
• Basic knowledge of tracking tools (Meta Pixel, GTM).
• Strong communication and management abilities.
• Ability to work independently and collaboratively.
• Experience with Google Analytics and Looker Studio.
• Experience managing budgets and pacing.
• Experience with A/B testing methodologies.
• Experience preparing campaign reports for stakeholders.

DESIRED SKILLS

• Additional paid media certifications (e. g. , Google, Meta).
• Experience working in an agency environment.