Junior Paid Media Executive

Junior Paid Media Executive
Porto
Porto, Porto District, Portugal

Reading Room is a leading digital agency with over 20 years of experience in delivering impactful digital experiences for clients across the public sector, membership organisations, and more. We’re part of the Rippleffect Group, with offices in the UK, Portugal, and the Philippines. We’re driven by curiosity, collaboration, inclusivity, transparency and resourcefulness – and we’re looking for someone who shares those values to join our team.
About The Role
Reading Room are looking for a Junior Paid Media Executive , to build on the velocity of a very successful growth period within the team. We are looking for an ambitious paid media specialist who enjoys taking on practical challenges for a variety of clients and delivering rewarding results.
Reports to: Paid Media Manager
Contract: Full-time
Work
- up: Hybrid, 2-3 days a week in our Central Porto office. Remote will be considered
Overview
The Junior Paid Media Executive will support the planning, execution and optimisation of paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), Linked
In, Tik
Tok and other programmatic channels. The role focuses on driving traffic, conversions and revenue through
- led digital advertising while supporting senior members of the team with strategy, account setup and reporting.
Roles & Responsibilities
Assist in planning, setting up and executing paid media campaigns across Google Ads, Meta, Linked
In, Tik
Tok and additional channels.
Monitor and optimise campaigns in line with performance KPIs (CTR, CPC, CPA, ROAS).
Conduct regular A/B testing on creatives, audiences and bidding strategies.
Compile & analyse campaign performance using Google Analytics, Data Studio and platform dashboards.
Prepare and present campaign reports, providing actionable insights to clients and stakeholders.
Support the creation of briefs for ad creatives; collaborating with internal design/content teams.
Stay up to date with industry trends and platform algorithm/feature changes.
Manage campaign budgets effectively to ensure controlled pacing and delivery.
Support senior team members with media planning, strategic development and account setup.
Work with tracking tools (e. g. , Meta Pixel, Google Tag Manager) to ensure accurate measurement (at least basic level required)
ESSENTIAL SKILLS
2–3 years’ hands on experience in paid media/digital advertising
Working knowledge of Google Ads, Meta Ads Manager, plus Linked
In/Tik
Tok
Basic understanding of conversion tracking/attribution
Experience running campaigns across Google Ads, Meta and one additional
platform
Understanding of audience strategies (lookalikes, retargeting)
Strong analytical skills and ability to interpret data
Ability to build reports and extract insights
Basic knowledge of tracking tools (Meta Pixel, GTM)
Strong communication and
- management abilities
Ability to work independently and collaboratively
Experience with Google Analytics and Looker Studio
Experience managing budgets and pacing
Experience with A/B testing methodologies
Experience preparing campaign reports for stakeholders
DESIRED SKILLS
Additional paid media certifications (e. g. , Google, Meta)
Experience working in an agency environment