Lead MarTech Consultant

We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world‑class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

Job Description: We are looking for those who are not afraid of exposure to projects for top global players, working with the leading marketing automation platform, using the best practices of digital marketing and the newest technologies in a fast‑growing environment. In this Lead role, you will carry greater responsibility for project ownership and delivery, with a strong expectation of independence and self‑sufficiency. You will report to the Marketing Services Manager. This role can be performed from our locations within the Czech Republic or Serbia. We have a hybrid workplace.

Key Responsibilities

• Implement the Salesforce Marketing Cloud platform for our clients.
• Build, test, execute and optimise customer journeys and marketing campaigns.
• Work with customer data to create segments and data models that meet client requirements.
• Create content personalisation using simple scripting language (AMPscript).
• Automate processes within the Salesforce Marketing Cloud.
• Advise and consult our clients on how to get the best out of the platform.
• Conduct workshops with project partners.

Ideal Candidate

• Fluent English language skills, spoken and written (Czech language is not required).
• 4+ years of experience working with Salesforce Marketing Cloud.
• Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform is also relevant.
• Deep knowledge of HTML, CSS, and SQL.
• Team player with a friendly attitude.
• Ready to accept new challenges and not looking for routine work.
• Used to communicating technical aspects to internal and client teams.
• Familiar with Digital Marketing, Email Marketing, IP warm‑up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling.
• Experience with Java
  Script, APIs, and Postman is a plus.
• Interest or experience with Marketing Cloud Personalisation (MCP), Interaction Studio or Data Cloud are big plusses.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real‑world impact.

Global Reach with Local Expertise: With over 16, 000 employees across 30+ countries, and part of a 70, 000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets.

Collaborative Culture: Your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem‑solving.

What’s in It for You?

• Global Perspective: collaborate with over 70, 000 colleagues across 145 countries.
• Flexibility & Balance: hybrid work models, adaptable hours, home office options.
• Inclusive & Supportive Culture: diversity celebrated and respectful workplace.
• Well‑balanced reward package: competitive salaries, volunteer days, wellness days, modern offices.
• Innovation‑Driven Work: projects reshaping industries with next‑generation technologies.
• Purpose‑Driven Culture: sustainable growth for brands, people, and society.
• Growth Opportunities: training, mentorship, data‑driven projects across dentsu network.
• Other attractive benefits available; discuss with your recruiter.

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

Location: Prague

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Seniority Level: Mid‑Senior level

Employment Type: Full‑time

Job Function: Consulting, Information Technology, and Sales

Industries: Business Consulting and Services

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role‑specific requirements, ensuring a workplace free from discrimination and harassment.