Lead MarTech Consultant

Join to apply for the Lead Mar
Tech Consultant role at Merkle. At Merkle, a dentsu company, we power the experience economy by building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, and providing world‑class data, identity, and insights solutions. Backed by dentsu's legacy of innovation and creativity originating in Japan, we have spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

Job Description

We are looking for professionals who thrive on exposure to high‑profile projects, work with the leading marketing automation platform, and apply digital marketing best practices and the newest technologies in a fast‑growing environment. In this Lead role, you will carry greater responsibility for project ownership and delivery, with a strong expectation of independence and self‑sufficiency, reporting to the Marketing Services Manager. The role can be performed from our locations in the Czech Republic or Serbia in a hybrid workplace.

Key Responsibilities

• Work on projects to implement the Salesforce Marketing Cloud platform for our clients
• Build, test, execute and optimise customer journeys and marketing campaigns
• Work with customer data to create segments and data models that meet client requirements
• Create content personalisation using simple scripting language (AMPscript)
• Automate processes within the Salesforce Marketing Cloud
• Advise and consult clients on how to get the best out of the platform
• Conduct workshops with project partners

Ideal Candidate

• Fluent in English, spoken and written (Czech language not required)
• 4+ years of experience working with Salesforce Marketing Cloud
• Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform relevant
• Deep knowledge of HTML, CSS, and SQL
• Team player with a friendly attitude
• Ready to accept new challenges and not looking for routine work
• Used to communicating technical aspects to internal and client teams
• Familiar with Digital Marketing, Email Marketing, IP warm‑up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling
• Bonus: Java
  Script, experience working with APIs and Postman
• Interest or experience with Marketing Cloud Personalisation (MCP) (Interaction Studio) or Data Cloud are big plusses

Benefits & Why Choose Merkle

• Innovation at Our Core – drive real‑world impact with creativity, technology, and data
• Global Reach with Local Expertise – 16 000+ employees in 30+ countries
• Collaborative Culture – ideas and contributions truly matter
• Flexibility & Balance – hybrid work models, adaptable hours, home office options
• Inclusive & Supportive Culture – diversity celebrated, respectful workplace
• Well‑balanced reward package – competitive salaries, volunteer days, wellness days, modern offices, multicultural environment
• Innovation‑Driven Work – projects reshaping industries with next‑generation technologies
• Purpose‑Driven Culture – sustainable growth for brands, people, and society
• Growth Opportunities – training, mentorship, data‑driven projects, expanding across the dentsu network

Ready to join the team?

Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people‑centered transformations that shape society. " We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. Our hiring decisions are guided by qualifications and role‑specific requirements, ensuring a workplace free from discrimination and harassment.

Location

Prague

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Consulting, Information Technology, and Sales

Industries

Business Consulting and Services