Lead MarTech Consultant

Overview

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world‑class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

Job Description

We are looking for those who are not afraid of exposure to projects for top global players, working with the leading marketing automation platform, using the best practices of digital marketing and the newest technologies in a fast‑growing environment. In this Lead role, you will carry greater responsibility for project ownership and delivery, with a strong expectation of independence and self‑sufficiency. You will report to the Marketing Services Manager. This role can be performed from our locations within the Czech Republic or Serbia. We have a hybrid workplace.

Key Responsibilities

• You will work on projects to implement the Salesforce Marketing Cloud platform for our clients
• You will build, test, execute and optimise customer journeys and marketing campaigns
• You will work with customer data to create segments and data models that meet client requirements
• You will create content personalisation using simple scripting language (AMPscript)
• You will automate processes within the Salesforce Marketing Cloud
• You will advise and consult our clients on how to get the best out of the platform
• You will conduct workshops with project partners

Ideal Candidate

• Have fluent English language skills, spoken and written (Czech language is not required)
• Have 4+ years of experience working with Salesforce Marketing Cloud
• Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform are also relevant
• Have deep knowledge of HTML, CSS, and SQL
• Are a team player with a friendly attitude
• Are ready to accept new challenges and not looking for routine work
• Are used to communicating technical aspects to internal and client teams
• Are familiar with Digital Marketing, Email Marketing, IP warm‑up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling
• It will be great if you also know Java
  Script, and have experience working with APIs and Postman
• An interest in or experience with Marketing Cloud Personalisation (MCP) (Interaction Studio) or Data Cloud are big plusses!

Why Choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real‑world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16, 000 employees across 30+ countries, and part of a 70, 000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem‑solving.

Benefits & Culture

• Global perspective across 145 countries
• Flexibility & balance: hybrid work models, adaptable hours, home office options
• Inclusive & supportive culture: diversity celebrated, respectful workplace
• Competitive salaries, wellness days, modern offices, and a multi‑cultural environment
• Project opportunities that reshape industries and drive transformation
• Purpose‑driven culture and sustainable growth for brands, people, and society
• Growth opportunities: training, mentorship, data‑driven projects, and network expansion
• Many more attractive benefits – ask your recruiter for details

Ready to Join the Team?

Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

Location

Prague

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Consulting, Information Technology, and Sales

Industries

Business Consulting and Services

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EEO Statement

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role‑specific requirements, ensuring a workplace free from discrimination and harassment.