Lifecycle and CRM Content

Position Snapshot

Location: Lisbon, Portugal

Company: Nespresso Portugal

Employment type: Full-time

Languages: Fluent in Portuguese & English Mandatory

Experience: 2 years’ experience

Position Summary

Working at Nestlé means you’ll join the world’s largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. To integrate Nespresso’s business, we are looking for a Lifecycle and CRM Content Lead you’ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive,
-
- consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values are based on respect? Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you!

A Day in the Life of a Lifecycle and CRM Content Lead

Set up and manage consumer activations communications

• Create and/or localize all communication of CRM programs making them relevant to local consumer.
• Develop the “relational” dimension in our communication and reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials.
• Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives.

Create and plan consumer communication campaigns for CRM

• Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.
• Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop).
• SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders.
• Track emails and SMS performance to ensure business targets.

Continuously improving the experience of new members and existing members

• Analyse the
  - channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist.
• Track and optimize CRM campaigns.
• Benchmark local performance with international best practices and local competitive environment.
• Provide recommendations for continuous improvement in the experience of existing members across channels.

What Will Make You Successful

• University degree in marketing, management or equivalent.
• Minimum of 2 years’ experience in creative agency or in marketing team as (junior) product, brand manager.
• Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights.
• Experience in managing both stakeholders and external agencies.
• Excellent creative writing and translation skills.
• High sensitivity to design and creative.
• Nice to have experience in project management and Photoshop.

Seniority level

Associate

Employment type

Full-time

Industries

Food and Beverage Services

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