LOYALTY AND CRM LEAD CONSULTANT Lisboa

LOYALTY AND CRM LEAD CONSULTANT
Lisboa
Lisboa, Lisboa, Portugal

Who We Are

At VML, we are a beacon of innovation and growth in an
- evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30, 000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver
-
- end solutions that result in revolutionary work.

Who We're Looking For

We are seeking a seasoned Loyalty and CRM Professional who excels at both strategy and execution. You have a deep understanding of loyalty mechanics, CRM platforms (particularly Salesforce), and how to operationalize strategies that enhance customer lifetime value.

You’re not just an advisor – you’re a doer. You thrive on turning loyalty strategies into action, managing
-
- day operations, and delivering measurable results. Your ability to connect the dots between strategy, execution, and outcomes is what sets you apart.

What You’ll Do

• Lead Loyalty and CRM Projects: manage multiple loyalty and CRM initiatives from inception to completion, ensuring timely delivery of
  - quality outputs that exceed client expectations.
• Develop Strategic Solutions: analyze complex loyalty challenges, diagnose root causes, and craft actionable solutions that drive tangible results.
• Build Relationships: foster
  - based relationships with clients, internal leadership, and stakeholders by understanding their unique needs and providing insightful recommendations.
• Operationalize Strategies: translate loyalty strategies into actionable plans and oversee their implementation. This includes platform implementation projects (e. g. , Salesforce) as well as running and operating CRM and marketing automation activities for our clients with focus on retention and LTV.
• Drive Innovation: stay ahead of industry trends and bring fresh ideas to the table, leveraging emerging technologies and best practices to keep our Loyalty and CRM efforts
  - edge.
  
  

Who You Are

• A strategic thinker with a passion for building meaningful customer relationships and driving measurable business impact.
• A trusted professional who inspires confidence among clients, stakeholders, and team members.
• An excellent communicator who can simplify complex concepts and articulate loyalty and CRM strategies clearly.
• A
  - on executor who thrives in
  - paced environments and enjoys managing multiple priorities simultaneously.
• A
  - thinker who stays ahead of industry trends and continuously seeks innovative ways to improve loyalty and CRM initiatives.
  
  

What You’ll Need

• 5+ years of
  - on experience in CRM and Loyalty program strategy, design, and execution, with a strong track record of driving measurable outcomes such as improved lifetime value, retention, and engagement.
• Deep expertise in CRM and Loyalty platforms, particularly Salesforce (Marketing Cloud, CDP, and related solutions); familiarity with platforms like Hub
  Spot is a plus.
• Salesforce Marketing Cloud certification and additional certifications or experience with CDPs, and marketing automation platforms is a strong advantage.
• Proven ability to deliver
  - first,
  - driven marketing strategies from segmentation and targeting to activation and scale across email, SMS, paid remarketing, and integrated digital channels.
• Strong understanding of
  - channel marketing orchestration, including planning and executing global,
  - lingual campaigns that drive retention and customer loyalty.
• Demonstrated experience in analyzing performance data, identifying key trends, and transforming insights into actionable strategies that increase customer loyalty.
• Proven ability to connect and measure impact across channels (email, SMS, paid media, etc. ) and optimize CRM activations.
• Experience in professional services environments (consulting firms, agencies, or technology providers), with the ability to manage client expectations and deliver
  - quality results.
• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Strong communication skills in both Portuguese and English, with the ability to effectively present to both technical and
  - technical stakeholders.
• Proficiency in Microsoft Power
  Point and Excel for reporting, analysis, and presentation development.
  
  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, Linked
In, and
X.

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