Marketing & Customer Experience | UPNDO Leiria

Marketing & Customer Experience | UPNDO
Leiria
Leiria, Leiria District, Portugal

Mission: Drive UPNDO’s marketing and customer experience strategy to accelerate user growth, increase engagement, and strengthen our brand presence in the social wellness space.

What We’re Looking For: We're looking for a marketing and customer experience lead who is:

Proactive and creative, full of ideas that spark real growth

Energetic and driven, with a strong desire to make a difference

A strong communicator in English (fluency required); additional languages are a bonus

Comfortable working in a
- paced,
- impact startup environment

Note: All qualified applicants will be considered without regard to race, gender, age, nationality, disability, or any other protected status.

Key Responsibilities
Customer Experience & Success Conduct regular
- ins with clients and users (calls, reports, dashboards)

Implement user onboarding flows,
- app campaigns, and feedback loops

Manage support tickets and automate motivational messages

Optimize our engagement strategy using notifications, challenges, and events

Product & Engagement Coordinate with the Development team on Figma-based design implementation

Maintain and optimize the UPNDO events calendar and gamification strategy

Growth & Acquisition Plan and launch
- channel campaigns (Linked
In, You
Tube, Email)

Drive lead generation through A/B-tested seasonal campaigns

Support sales efforts with conversion tools and customer insight

Brand & Content Strategy Manage UPNDO's content voice across Instagram, Linked
In, and the app Newsfeed

Develop sales decks, newsletters, and case studies

Define quarterly content calendars aligned with growth goals

Reporting & Insights Own CRM flows, newsletters, and email automation

Monitor DAU, CSAT, NPS, open/click rates

Build and share dashboards for internal and client use

Tools You’ll Use Brevo, Canva, Notion, Figma

Linked
In, Meta Business Suite

Google Ads & Analytics

Word
Press

UPNDO Admin Panel

Key Performance Indicators
Monthly DAU growth from 300 to 1, 000 by December

Email open rate ≥ 30%, CTR ≥ 5%

8–12 Instagram posts, 4–8 Newsfeed posts

100% support tickets answered within 48h

1–2 new sales collaterals

Quarterly 3–4 A/B campaign tests

Client renewal rate ≥ 90%

Landing page conversion ≥ 15%

NPS ≥ 8, CSAT ≥ 85%

1 fully branded campaign

Lift performance improvement ≥ 15% Qo
Q

Ideal Background Experience in marketing, growth, or customer experience in a startup or B2B Saa
S

Comfortable with KPIs, analytics, dashboards

Confident in content creation, social media, and branding

Ability to work independently and collaboratively across time zones

Want to be part of a
- driven team that brings wellness, purpose, and positive impact to workplaces around the world? Apply now and help us take UPNDO to the next level.