Marketing & Customer Experience | UPNDO Porto

Marketing & Customer Experience | UPNDO
Porto
Porto, Porto District, Portugal

Mission:

Drive UPNDO’s marketing and customer experience strategy to accelerate user growth, increase engagement, and strengthen our brand presence in the social wellness space.

We're looking for a marketing and customer experience lead who is:

• Proactive and creative, full of ideas that spark real growth
• Energetic and driven, with a strong desire to make a difference
• A strong communicator in English (fluency required); additional languages are a bonus
• Comfortable working in a
  - paced,
  - impact startup environment

Note: All qualified applicants will be considered without regard to race, gender, age, nationality, disability, or any other protected status.

• Conduct regular
  - ins with clients and users (calls, reports, dashboards)
• Implement user onboarding flows,
  - app campaigns, and feedback loops
• Manage support tickets and automate motivational messages
• Optimize our engagement strategy using notifications, challenges, and events
  

• Coordinate with the Development team on Figma-based design implementation
• Maintain and optimize the UPNDO events calendar and gamification strategy
  

• Plan and launch
  - channel campaigns (Linked
  In, You
  Tube, Email)
• Drive lead generation through A/B-tested seasonal campaigns
• Support sales efforts with conversion tools and customer insight
  

• Manage UPNDO's content voice across Instagram, Linked
  In, and the app Newsfeed
• Develop sales decks, newsletters, and case studies
• Define quarterly content calendars aligned with growth goals
  

• Own CRM flows, newsletters, and email automation
• Monitor DAU, CSAT, NPS, open/click rates
• Build and share dashboards for internal and client use
  

• Brevo, Canva, Notion, Figma
• Linked
  In, Meta Business Suite
• Google Ads & Analytics
• Word
  Press
• UPNDO Admin Panel
  

• DAU growth from 300 to 1, 000 by December
• Email open rate ≥ 30%, CTR ≥ 5%
• 8–12 Instagram posts, 4–8 Newsfeed posts
• 100% support tickets answered within 48h
• 1–2 new sales collaterals

• 3–4 A/B campaign tests
• Client renewal rate ≥ 90%
• Landing page conversion ≥ 15%
• NPS ≥ 8, CSAT ≥ 85%
• 1 fully branded campaign
• Lift performance improvement ≥ 15% Qo
  Q
  

• Experience in marketing, growth, or customer experience in a startup or B2B Saa
  S
• Comfortable with KPIs, analytics, dashboards
• Confident in content creation, social media, and branding
• Ability to work independently and collaboratively across time zones

Want to be part of a
- driven team that brings wellness, purpose, and positive impact to workplaces around the world? Apply now and help us take UPNDO to the next level.