Marketing & Event Specialist Lisboa

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Split
Metrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top
- first businesses worldwide. Our ecosystem includes:

• Split
  Metrics Acquire, a platform for automating and optimizing Apple Ads.
• Split
  Metrics Agency, a
  - service mobile marketing agency staffed by top experts.
• Split
  Metrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
• App Radar by Split
  Metrics: an ASO platform with advanced keyword and competitor insights.

Why Split
Metrics?

• For almost 10 years, we’ve been at the forefront of the mobile marketing industry, providing an ecosystem of
  - leading technologies.
• An Apple Ads Partner, Split
  Metrics is the 1st company to build the Apple Ads management platform.
• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
• Integrated AI into our strategic approach since 2023.
• Effectively collaborate across 20+ countries with a
  - first and supportive culture.

Role Overview:

Reporting to the Head of Marketing, we are seeking a highly motivated Marketing & Event Specialist to design and execute a robust event strategy that drives demand generation and nurtures leads through a mix of
- person and online events.

As our Marketing & Event Specialist, you will be the strategic mind and operational heart behind our event experiences, shaping how Split
Metrics connects with its global audience through unforgettable moments — from
- converting webinars to impactful industry events.

Your mission is to build brand authority and fuel pipeline growth by creating events that inform, engage, and inspire mobile marketing professionals. Working
- functionally with marketing, sales, and product teams, you will own the entire event lifecycle — from concept to execution — ensuring every detail aligns with our company narrative and business goals.

UVP by EOY: Double lead generated from online and offline events across the US and EMEA. Develop and launch a repeatable, branded online event format that drives annual pipeline growth and strengthens Split
Metrics’ leadership in the App Growth market.

What will you do:

• Own the global event strategy and calendar, driving the execution of both online and offline events with a business outcome–oriented mindset.
• Develop creative event concepts that position Split
  Metrics as a thought leader in the App Marketing Industry, increase engagement across key verticals, and drive attendee conversion into business opportunities.
• Ensure seamless event operations by managing logistics, production, internal coordination, and external vendors. Confidently use virtual event platforms to host and moderate
  - quality webinars and digital experiences.
• Take full ownership of event outcomes and budgets, including cost control, fee negotiation, expense tracking, and coordination with the legal team on contracts.
• Build strong relationships with partners to
  - host side events, VIP dinners, and
  - branded marketing initiatives.
• Measure, analyze, and report on event ROI by tracking
  - sourced and
  - influenced pipeline, continuously iterating to improve performance and impact.
• Collaborate with the demand generation and content teams to build nurturing sequences, landing pages, promotional emails, and
  - event
  - up flows — all leveraging Hub
  Spot.

About You:

• 3+ years of experience in event marketing or event management, with a proven track record in both digital and
  - person events.
• Strong proficiency with virtual event platforms and Hub
  Spot for event execution, automation, lead tracking, and reporting.
• Demonstrated clear ROI from events and ability to align the strategy with broader lead generation and sales goals.
• Excellent project management skills, able to manage multiple events simultaneously, prioritizing tasks effectively, and delivering
  - quality work under pressure.
• An extroverted
  - solver with a "can-do" attitude, confident in engaging directly with prospects and customers.
• Fluent in English (spoken and written), with outstanding communication and interpersonal skills.
• Based in Europe and comfortable working fully remotely in a
  - paced, globally distributed team. Availability to travel and attend events, if necessary.
• Experience in the B2B App Growth industry is a strong plus.

Success Metrics:

• Online Event Attendance Rate: Attendance rate for online events (target ≥ 60% of registrants)
• Branded Event Format Launch: Launch of one branded online event format that contributes to repeatable pipeline growth (target = 1 by Q4)
• Event Budget Efficiency: Budget adherence across events (target ≥ 95% within approved budget)

What is there for you?

• Time Off: Vacation and public holidays following your country’s regulations. Additional PTOs annually for personal rejuvenation.
• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your
  - being.
• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
• Work Flexibility: Flexible working schedule for a better
  - life balance. Remote-first working environment.
• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At Split
Metrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast
• Get Sh*t Done
• Build Together
• Strive for Transparency
• Own What You Do
• Learn + Share = Excel

Remote Hiring Guidelines: At Split
Metrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Internet

Remote-friendly job postings and internal mobility opportunities. We encourage referrals and provide updates on new Marketing Specialist roles in Lisbon, Portugal.