Marketing Analytics and Conversion Optimization Lead Lisboa

Marketing Analytics and Conversion Optimization Lead
Lisboa
Lisboa, Lisboa, Portugal

Marketing Analytics and Conversion Optimization Lead page is loaded

Marketing Analytics and Conversion Optimization Lead

Candidatar-se remote type Híbrido locations Lisboa time type Tempo integral posted on Publicado há 6 dias time left to apply Data de término: 30 de junho de 2025 (Mais de 30 dias restantes para se candidatar) job requisition id R2261

A Pluxee é uma empresa global de benefícios e engajamento de funcionários que opera em 31 países. A Pluxee ajuda as empresas a atrair, engajar e reter talentos graças a uma ampla gama de soluções em refeição e alimentação, Bem-estar, Estilo de Vida, Recompensa e Reconhecimento e Benefícios Públicos.

Com tecnologia de ponta e mais de 5. 000 membros de equipe engajados, a Pluxee atua como um parceiro de confiança em um ecossistema B2B2C altamente interconectado, composto por mais de 500. 000 clientes, 36 milhões de consumidores e 1, 7 milhão de comerciantes.

Conduzindo seus negócios como um parceiro de confiança há mais de 45 anos, a Pluxee tem o compromisso de criar um impacto positivo em todas as partes interessadas, desde a condução dos negócios para as comunidades locais até o apoio ao
- estar no trabalho para os funcionários, protegendo o planeta.

Tipo de contrato de funcionário:

Contrato fixo

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5, 000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500, 000 clients, 36 million consumers and 1. 7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5, 000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500, 000 clients, 36 million consumers and 1. 7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.


Your next challenge

• Report/Assess the effectiveness of the overall digital marketing strategy. Help structure and visualize digital marketing team's efforts through appropriate KPIs and dashboards.
• Diagnose deficiencies in specific digital marketing channels and suggest adjustments to strategies and tactics.
• Help design, plan & execute a Journey and Conversion optimization Program to increase micro and macro conversion rates, improve users’ digital experience for all stakeholders (clients/ merchants/ consumers) along their whole lifecycle and impact positively business outcome.
• Apply/Align with global Competence Center toolbox and contribute to enhance knowledge of the Conversion Optimization global community.

What you’ll be doing:

• As a priority, increase visitor to prospect conversion rates to generate more qualified leads for our sales team. Manage the optimization of website experiences and conversion paths and key conversion points in the digital marketing funnel.
• Understand and drive digital marketing measurement efforts, in collaboration with external agencies and the digital marketing team.
• Deliver insights and provide actionable recommendations related to customer and prospect behaviour and cross channel digital marketing response characteristics.
• Identify gaps in the existing digital marketing data infrastructure and synchronization required for measurement and audience analytics. Working with Global Competence centre, propose enhancements and drive implementation of global competence centre recommended enhancements.
• Educate about appropriate tagging of the ecosystem and enforce implementation (incl. taxonomy).
• Use
  - driven, quantitative and qualitative insights to design hypothesis and strong tests scenarios to ensure the continuous improvement of digital marketing activities. Ensure each test produces insight regardless of win or fail and document the process appropriately.
• Manage analytics tools, as GA 360 and GTM, advising on how to configure goals, triggers, and other GA configurations required for tests.
• Keep abreast industry best practices, emerging trends and technologies on journey and conversion optimization.
• Provide clear direction to external agencies; Analyze & validate proposed operational plan; Control execution and quality of deliverables; Reprioritize tasks and deliverables as needed.
• Collaborate closely with digital marketing team, product team, regional competence centres and external agencies.
• Increase on conversion from leads to opportunities (MQL to SQL)
• Digital KPIs reports and dashboards
• Optimization of digital assets based on
  - driven recommendations

You’re a match

• Experience applying their technical and data knowledge to address business goals related to customer acquisition and media optimization
• Experience in working transversally in a matrix and global organization
• Operational &
  - on experience working with Tag Management platforms & digital analytics platform as GTM and GA 360.
• Operational &
  - on experience in Journey and Conversion Rate Optimization with deep demonstrable knowledge of all aspects: defining tests, prioritization, setting up & launching, analyzing, implementing results.
• Knowledgeable about interaction with additional system such as Marketing Automation & Orchestration technologies (Hubspot, Pardot as major ones among other).
• Experience working with digital marketing data including connecting different data sources, with ability to analyze, weights & process multiple source of data: qualitative (heatmaps, recordings) & quantitative (analytics).
• Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.
• Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills.
• Strong proficiency in digital marketing disciplines including a working knowledge of digital paid media testing and marketing automation & orchestration testing.
• Strong digital proficiency, knowledge of HTML, CSS and Java
  Script is highly desirable.
• Good understanding best practices for UI and UX for landing pages, applications, mobile, and desktop.
• Working knowledge with analytics data visualization tools (Data
  Studio / Power BI)
• Skilled in translating business questions into analytics requirements, and ability to transform data into business recommendations for technical requirements.
• Successful experience in driving agencies.
• MS suite, with very good command of excel.

Education Requirement:

Master’s degree in a related field (e. g. , Digital Marketing, Human-Computer Interaction, Statistics)

Work Experience Requirements:
Min 3 years of experience in different digital marketing disciplines, reporting and implementation experience including technical and data aspects

Languages:
Mandatory full working proficiency in English

Competencies:

• Communication skills: Developing and delivering
  - mode communications that convey a clear understanding of the unique needs of different audiences
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
• Customer focus: Building strong customer relationships and delivering
  - centric solutions
• Optimises work process: Knows the most effective and efficient processes to get things done, with a focus on continuous improvement
• Nimble learning: Learns through experimentation when tackling new problems, using both successes and failures as learning fodder

To get this challenge
Add list of interviewers.

• Video call with Catarina Pereira
• Video call with Pedro Armbrust
• Video call with Marco Paiva

Your team
Pedro Armbrust – Digital Marketing & Assets Manager

Your location
Lisbon

Happy at work
1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.
2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and
- life balance, new ideas and we have a lot of fun!
3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

#J-18808-Ljbffr