Marketing and Brand Manager Porto

Marketing and Brand Manager
Porto
Porto, Porto District, Portugal

Position Overview We are seeking a dynamic and strategic Marketing and Brand Manager to lead and execute our brand development, marketing campaigns, social media presence, and partnerships. The ideal candidate is highly creative, organized, and
- driven, with a strong understanding of digital channels, content strategy, and brand positioning. This role plays a key part in building visibility, driving engagement, and managing strategic brand partnerships.

Key Responsibilities Marketing Strategy & Execution Develop and implement comprehensive marketing strategies aligned with company goals and brand identity.

Oversee execution of campaigns across digital and traditional channels.

Track and report on performance metrics and adjust plans for continuous improvement.

Manage the marketing budget and ensure efficient use of resources.

Brand Management Define, protect, and evolve the company’s brand identity and messaging across all touchpoints.

Ensure brand consistency across internal and external communications.

Lead development of brand assets, guidelines, and creative direction.

Social Media & Content Management Own and manage all social media accounts (Instagram, Linked
In, Facebook, etc. ), ensuring alignment with the brand voice and strategic goals.

Plan and maintain a content calendar including visuals, copy, and publishing schedule.

Monitor engagement, analyze insights, and optimize content based on performance.

Digital Marketing & Communications Oversee website content, SEO/SEM, email marketing, newsletters, and digital ad campaigns.

Coordinate the development of marketing materials, presentations, and sales tools.

Lead PR initiatives including press releases, media relationships, and influencer outreach.

Partnership & Collaboration Management Identify, develop, and manage strategic brand partnerships and collaborations.

Negotiate and maintain relationships with partner brands, influencers, and sponsorship opportunities.

Work
- functionally to ensure partnerships align with brand values and contribute to measurable objectives.

Track performance of partnerships and ensure deliverables are met.

Market Research & Customer Insights Conduct research on competitors, trends, and consumer behavior.

Translate insights into actionable strategies for brand and campaign optimization.

Requirements Bachelor’s degree in Marketing, Communications, Business, or related field.

3–5+ years of experience in marketing, brand management, and/or partnership management.

Proven success managing social media and digital campaigns.

Strong copywriting and content creation skills.

Excellent communication and interpersonal skills.

Proficient with marketing tools such as Meta Business Suite, Google Analytics, Canva, or Adobe Creative Suite.