Marketing Automation Manager Lisboa

Marketing Automation Manager
Lisboa
Lisboa, Lisboa, Portugal

Marketing Automation Manager - Salesforce Marketing Cloud

Location: Hybrid. Lisbon, Portugal

Contract Type: Full-time

About BCA

Join one of Europe's largest B2B used vehicle remarketing business!

At BCA Europe, we’re altogether more than just a vehicle remarketing company. More than just any other place to work. We’re Europe's largest vehicle remarketing business, the backbone of the automotive supply chain.

Purpose of role

We have a need of an experienced Marketing Automation Manager for Salesforce Marketing Cloud to assist us in realising our business goals by developing and executing marketing automated communications for BCA Europe supporting the customer journey from lead generation to sales to retention in further alignment over Europe.

Being part of the EU Marketing team the role specialises in
- channel marketing automation. Main topics are ensuring brand consistency and measurable marketing effectiveness and developing European wide marketing automated activities on the customer life cycle, customer activation and campaigning. This role is a leading role within the BCA EU marketing team to deliver improved channels and communications that are targeted and personalised to maximise effectiveness. The role works closely with team members to ensure timely delivery of output and with the business partners in BCA’s Business Solution Hub, marketers in the countries, Data Intelligence team and Salesforce EU team.

Key Responsibilities:

• Understand the marketing/commercial BCA context and use Salesforce Marketing Cloud, Data Cloud and CRM to develop/create:

• Email templates following company guidelines,
• Multi-channel journeys in Journey Builder,
• Insight in customer digital behaviour to use for further profiling,
• Relevant segments as audiences in Data Cloud,
• Reports on results to use for country benchmarks and further improvements with the goal to lead best practice techniques to improve customer engagement and conversions/sales.

• Improve and analyse analytics of campaigns to make future recommendations.
• Provide support and a point of escalation for EU marketing teams on Data/Marketing Cloud, working within the greater context of the commercial goals.
• Complete QA checks on changes to data and journeys.
• Collaborate on Salesforce data feeds and other source integrations.
• Complete regular internal system audits and prepare for upgrades.
• Work with 3rd party agency where required to establish enhanced processes and functionality.
• Work with EU teams to establish suitable processes to support customer touchpoints along the customer journey and proactively supports business partners and commercial colleagues with ideas to further automate customer communication.
• Assist in training of users and growing awareness and skills of SF across the organization.
• Work independently with members of the user/analysis community to define and document requirements as well as process mapping documents.
• Keep up to date with marketing automation and channel trends and advancements in digital marketing.

Experience/Skills Required:

• At least 4 years of work experience, with a minimum of 2 years of experience in B2B marketing, supporting sales and customer journey communications.
• Bachelor's degree in (digital) marketing, communications, or similar.
• A good level of experience with Data/Marketing Cloud and have the ability to build using Journey Builder, Data Cloud, Mobile Studio and other tools of complexity; in possession of at least Salesforce certificates MC Admin, MC Consultant, MC Specialist.
• Strong understanding of Salesforce best practices and functionality.
• A demonstrated ability to understand data streams and how to make it usable for marketing segmentation and personalized communications.
• Excellent communication skills in English.
• Experience with working (partly) remote in a multicultural international environment.
• Proven ability to design and implement new processes and facilitate user adoption.
• Strong team player, excellent people skills and ability to work with all levels of management and different departments.
• Have a keen eye for detail, be creative and
  -
  -
  - box, be well organized and
  - orientated.
• Outstanding
  - tasking skills, being proactive and have perseverance and patience, fitting in a small team and happy to work in fast paced environment.
• Self-motivated, enterprising, enthusiastic and inspirational.
• Ability to solve problems and recommend solutions.
• Take a professional approach, ownership, responsibility and be flexible.
• Be passionate about all things Marketing and understand how marketing automation fits in.